February Means Las Vegas for DaVinci Roofscapes

Want to find the DaVinci team in February? You'll have to head to Las Vegas! And no, we won't be at the slot machines or the blackjack tables ... we'll be working the show floor for both the NAHB International Builders' Show and the International Roofing Expo!

On February 4-6 you can see a wide assortment of DaVinci polymer roofing tiles at our display in booth C2136 at the NAHB International Builders' Show at the Las Vegas Convention Center. The entire DaVinci Roofscapes team will be on hand to showcase our synthetic roofing products to builders, remodelers, contractors and roofers from around the world. Our imitation slate and shake shingles exhibit includes Bellaforté Shake and Slate composite roofing products, along with DaVinci Multi-Width Slate and Shake roofing tiles plus samples from our Valoré and Fancy Slate and Shake lightweight roofing systems.

Then, we're headed back to Las Vegas February 26 - 28 at the Mandalay Bay Convention Center for the International Roofing Expo. You'll find DaVinci at booth 1753 for this roofing industry show. If you're at this roofing show you can count on seeing an assortment of DaVinci simulated shake and slate roofing materials in a variety of colors. Our green roofing options come in many colors --- from terracotta to purple to, well, green!

Make your plans to visit Las Vegas this month to see all the great luxury roof products DaVinci offers!


Free roofing!

That’s right … you can win a prize package worth $25,000 of durable and beautiful Bellaforté Shake or Bellaforté Slate roofing tiles!

Right now you have the chance to enter The Great TOH Giveaway, which is offering two separate prize packages of popular Bellaforté polymer roofing tiles. There are two ways to enter. Simply purchase the August issue of This Old House magazine, scan the pages using the Blippar free app available on iTunes and you’re entered into the drawing. Or, visit www.thisoldhouse.com/win to enter online. And, you can increase your chances to win by entering every day through August 31st!

Don’t miss out … along with the Bellaforté roofing products, the editors at This Old House magazine are giving away more than $530,000 worth of prizes from a wide variety of manufacturers. This is THE contest to enter this summer!


Tennessee Homeowners Win “Shake it Up” Exterior Color Contest

Dennis and Pat Hodkinson, of Paris, Tenn., have won the $5,000 cash grand prize in the nationwide DaVinci Roofscapes “Shake it Up” Exterior Color Contest. The Hodkinsons were named the contest winner after receiving more public votes than four other finalists out of 757 online votes cast. They can now use the cash prize to help add color to the exterior of their home.

“We’re stunned and excited about winning this national contest,” says Dennis Hodkinson, who has owned the home for eight years. “The rendering of our house with new and colorful products makes us see the house in an entirely different light. We hope to be able to use the $5,000 to make home improvement changes along with adding some of the suggested colors to our home!”

Hodkinson submitted his contest entry under the title of “Facelift Needed!” He explained how the 100+ year-old home’s black-and-white exterior made the house look like an “old maid” rather than one of the “grand old ladies” of the neighborhood.


Product Details - Before & After Home Makeover: Dennis Hodkinson Of Paris, TN “Shake it Up” Exterior Color Contest Finalist

Meet the Judge: Color Expert Kate Smith

Hodkinson Entry


Want to “shake up” the look of your home’s exterior? Enter "Shake it Up" Exterior Color Contest

DaVinci Roofscapes has joined together with Fypon, Simonton Windows and Therma-Tru to launch the “Shake it Up” Exterior Color Contest. Open to homeowners nationwide, the online contest includes a $5,000 cash grand prize to help the winner add color to the exterior of his or her home.

Exterior Color Contest

The “Shake it Up” Exterior Color Contest is open for online entries from March 18 – April 21, 2013. To enter the contest, homeowners should visit the DaVinci Facebook page. After “Liking” the page, a person can enter by submitting a digital photo of their home’s exterior along with up to 250 words describing how they wish to “shake up” the exterior of their home with colorful products by the contest sponsor and partners. After the selection of the five finalists, public online voting will take place from May 13 – 26, 2013. The grand prize winner will be announced on June 3, 2013. For more information, along with the entry form, complete rules and regulations regarding the contest, visit Official Rules.


New Polymer Slate and Shake Roof Installation Video

Roofers and contractors can gain step-by-step tips on installing DaVinci slate and shake products on the new installation video. Expert installers provide detailed directions on installation tips for both slate and shake polymer products in roofing applications. The informative videos are intended to support written installation instructions also available from DaVinci.


Bellaforté Shake and Slate - New Installation Video

DaVinci continues to focus on developing support materials that will make it easy for homeowners and roofers to understand our products. For the new Bellaforté Installation video, expert installers provide detailed directions on installation tips for both Bellaforté Shake and Slate products in roofing applications. The informative videos are intended to support written installation instructions also available from DaVinci.


Behind-The-Scenes Look at DaVinci Roofscapes

Our new DaVinci Plant Tour video features home improvement expert Mark Clement of MyFixitUpLife.com touring the DaVinci manufacturing facility in Kansas City, Kansas. Clement explores both the art and science of developing the polymer roofing tiles and hosts an informative behind-the-scenes look at the DaVinci operations.



Countdown to Builders' Show 2013

27 days and counting 'till we see you at the 2013 Builders' Show in Las Vegas!

Be sure to stop by and checkout our newest cedar shake alternative, Bellaforté Shake.

Booth # N1624

Bellaforte Shake

Click here to register online for a FREE 3-day Exhibits Only* pass 



5 Most Common Roofing Problems

Last week I was doing some research a stumbled upon a great resource on Angie's List. It’s National Home Improvement month – the perfect time to learn about preventative maintenance and the 5 most common roofing problems.

Click here to learn about DaVinci's low maintenace, durable polymer roof tiles.

5 most common roofing problems


Extreme How-To: New Roof - Once and Done

Checkout Bellaforté by DaVinci featured in the March issue of Extreme How-To. Mark Clement from MyFixitUpLife writes about his experience using Bellaforté on a 135-year old, Georgian style home.

Extreme How-To March issue


2012-2013 Color & Design Trends Webinar

DaVinci Roofscapes is excited to invite you to attend the Senasational Color 2012/2013 Color & Design Trends presentation on December 13, 2011. In the presentation, our color expert, Kate Smith, and Kiki Titterud will share the major color trends, top hues for interiors, and 8 decor design directions. You will learn why these colors are taking center stage for 2012-2013 and how they are showing up in home design.

You may join us for one of the live webinars or watch the recorded presentation at your convenience.
Color Trends
Live Webinars:  
Dec 13th 11:00 AM -12:15 PM EST 
Dec 13th 9:00-10:15 PM EST 

Recorded Presentation: 
Available on or after Dec 14th at 9:00 AM EST 

Both options include the downloadable full color companion report - Sensational Color & Design Trends 2012/2013 (23-page PDF).

Don't miss out!! This webinar is billing for $47 per person, BUT, as a guest of DaVinci Roofscapes, you are able to receive a discounted rate of $27 per person. To receive your discount, please enter the Coupon Code DaVinci20. Both the 23-page full color trends report and webinar (live or via replay) are available to you once you have registered. To register, click here.


Happy Recycling Day - Homeowner Recycles Synthetic Roofing Tiles

Green Roofs SustainableBill Lowell did his part to help the environment. He renovated his Minnesota home with a recycled blue jean product for sound insulation, a grey-water system using recycled water to flush toilets and a DaVinci synthetic slate roof.

"The original house had asphalt shingles and we wanted them gone," says Lowell. "Since we're expanding the house dramatically, a new polymer slate roof was required for everything to match.

One key reasons Lowell selected a green roof system is because of DaVinci's recycling program. "We did a great deal of research on all the products for our home and were impressed with DaVinci's waste recycling program and the 50-year warranty," says Lowell. "When the roof was completed, it was an easy process for fill and return 10 boxes of the left-over composite slate roof tiles and cuttings.

"We're really pleased that the simulated slate roofing product is 100 percent recyclable and that our scrap product is being repurposed into starter synthetic roofing tiles by DaVinci to extend its lifespan."
Green Roofing Options

HOMETIME - Keeping a new home water-tight and energy efficient.

Checkout DaVinci's polymer slate roof system, Bellaforté, being installed on a recent episode of HOMETIME. This special episode is all about keeping a new home water-tight and energy efficient. The HOMETIME show chose Bellaforté plastic roofing materials for its natural slate appearance, ease of installation, 50 year life span and ability to aid in a water-tight home system.

"Over the Roof” Color Options Available

Free Tools Available for Consumers and Professionals – As the color leader in the polymer roofing industry, we have enhanced the popular online DaVinci Color Studio by adding several new free services. An interactive advice component with a national color expert, a
DaVinci Color Studiodownloadable 30-page Color Guide and the ability to create custom steep slope roofing blends using any of 49 colors are just some of the eye-catching enhancements to the site that allow consumers and industry professionals to confidently select cedar shake and composite slate roofing colors for the home.

Visitors can use the different tools available in the Color Studio to gain exterior color guidance from chief color maven Kate Smith. The additions to the Color Studio will help homeowners gain both knowledge and understanding about selecting colors for their roof and home exterior; while the tools help the industry professional present personalized roofing color options to their clients that can help them win business.

Visitors to the DaVinci Color Studio will find the following resources at their fingertips:
FRESH Home Exterior Colors guide
Color Designer tool 
Advice From Our Color Expert 
Tips for Selecting Color from the Top Down 
Color Studio FAQs 
DaVinci Masterpiece Gallery 

“FRESH Home Exterior Colors” Guide Now Available

“FRESH Home Exterior Colors”
5 Steps for Finding the Perfect Hues for Your Home
Exterior Color GuideThe new 30-page FRESH Home Exterior Colors guide is now available online to help homeowners, remodelers and builders select the perfect colors for the exterior of the home. Written by national color expert Kate Smith of Sensational Color, the free downloadable tool is designed to make it easy for people to choose color palates that complement the exterior of the home.

“Enhancing homes with exterior colors is one of the hottest trends in the marketplace right now,” says Smith, CMG, CfYH and a career color trend forecaster. “This step-by-step tutorial provides guidance and tips on understanding your home’s exterior features and playing off of them with color accents. The easy-to-read flow of this guide explores how to evaluate which colors should be used on the main features of a home exterior --- including the roof, siding, windows, door and trim.”

The comprehensive and colorful online piece was a collaborative effort of Smith and several building product manufacturers, including DaVinci Roofscapes®, Simonton Windows®, Therma-Tru® and Fypon®.

“We’re looking at ‘top down’ color for the home in this booklet,” says Smith. “To understand the colors that work best on a home’s exterior, I encourage people to use the FRESH approach, which stands for Fixed features, Regional colors, Environment and surroundings, Style of the home, and Have-to-use colors.”

Learning the FRESH Approach
Fixed Features – These are the permanent design elements of the home that need to be considered a constant feature of the house, such as the foundation, partial stone or brick facades, pathways and retaining walls. Each feature may be of a different material, but they usually will have a common color or color cast. Once you identify that common color, you can find a roof tile with a similar color or undertone that will work well for the overall home.

Regional Colors – West Coast? South? Midwest? Each region of the country has prevalent colors based on the housing styles, available materials, natural surroundings and the quality of light. Determine the colors in your area (often those you see a great deal of on other homes) to stick with regional colors.

Environment and Surroundings –
Is your home in a rural setting or a downtown? Are you near the waterfront, a desert or a mountain? Temper the colors on your home’s exterior to complement your surroundings and the natural colors around you. The goal is to stand out while still fitting in!

Style of the Home – Remember that colors support the home’s style and architecture, not the other way around. So, determine your home’s style (are you a Ranch? Tudor? Victorian? Art Deco? Greek Revival?) and then do some research online to determine what colors are most associated with your style of home.

Have-to-Use Colors –
If you live in a historic district, check for local guidelines and/or restrictions on adding colors to your home. More traditional colors, such as whites, browns, and shades of blue and green, work well on historical homes.

As an example of using the FRESH approach, Smith recently coached homeowners in Arizona to work from the “top down” when selecting new colors and products for a ranch-style home. “After discovering the reddish tint to the stone around the property I first suggested a Sedona blend of colors found in Bellaforté® polymer roofing tiles,” says Smith. “This combination of colors includes shades of medium and dark terracotta mixed in with light and dark clay tones to create an earthy color that works perfectly on many homes.

“The earthy colors played well with the region and the environment, so I next recommended an off-white painted siding with bronze frames on Decorum® by Simonton vinyl windows. Then, to move further down the home, I recommended both the Therma-Tru® Classic-Craft® Canvas Collection™ entry door and some of the Fypon® trim pieces around the home (including the shutters and louvers) be painted a burnt mocha color. These colors all combine visually to create an exterior scheme that suits the warm desert environmental setting and the style of this home.”

The FRESH Home Exterior Color guide features professional exterior color guidance, advice and tips, along with full-color pictures and links. The free online booklet can be downloaded here.

HOMETIME - Keeping a new home water-tight and energy efficient.

We just got great news from HOMETIME. The Bellaforté slate roof HOMETIME installed in Minneapolis will be featured in a new segment airing this Saturday, September 10th! The show is all about keeping a new home water-tight and energy efficient.

Bellaforte SlateTo see how DaVinci's polymer slate Bellaforté aids in the process go here to see which station airs the show in your market. We suggest checking local listings too as stations may change day and time.

Our Bellaforté composite slate steep slope roofing system is available in 8 standard blends. These slate roofs tiles offer the highest ratings available for fire, wind and impact. To learn more about Bellaforté click here.


Is Your Roof Ready for Hurricane Season?

August is here and so are hurricanes. With Hurricane Irene becoming the first hurricane of 2011 have you thought of everything possible to ensure that damage to home is minimal, no matter the intensity of wind, debris or rain outside? If you think you have, you only need to look up to know that there is a major kink in your house's armor. The roof.

DaVinci Slate

You need to consider two different types of winds that will affect their roofs during severe weather. Straight line winds and pressurized winds can cause different damage --- from uplifting the shingles off the roof to pushing intense wind-driven rain and flying debris onto the roof.

Once air pressure moves through a hole in a roof and into the home during a hurricane, it can literally blow out the walls and windows of the house. It’s vital for coastal area homeowners --- especially those in potential hurricane areas --- to have well-installed, solid roofs overhead to protect their homes and prized possessions.

Our polymer roofing products have been tested by the most trusted testing standards in the industry for wind and impact resistance. Our shakes and slates can withstand Class 5 Hurricane Zone Force winds and have been awarded the highest grade possible in wind resistance. With a Class 4 impact rating DaVinci Slate and Shake tiles can resist debris and other impacting substances striking your roof standing up to extreme weather.

Backed by a 50 year roof warranty and virtually maintenance free you may also benefit from reduced insurance premiums. Get in touch with our sales support department to find out more.


Adding Color to the Exterior of the Home

Brad Staggs takes a note from DaVinci's color expert, Kate Smith, with the subject of his most recent media tour - Creating Curb Appeal with Color using the F.R.E.S.H. Approach.

Brad talks "Top Down Color for the Home" focusing on DaVinci's polymer slate and cedar shake alternative.

Roofing colors should reflect a homeowner’s personal style. DaVinci's polymer slate and wood shake color blends (which include a mixture of 2 to 8 different colored tiles) help create a softer overall tone on the roof which can make it more appealing. By selecting a DaVinci roof blend with multiple colors, you can pick out different colors from the roof to use as accent colors for your shutters, trim and other home features. 

Learn more about selecting colors of DaVinci's steep slope roofing from color expert Kate Smith.

Bellaforté Slate on Hometime project

DaVinci's lightweight roofing system Bellaforté will be coming to Hometime hosted by Dean Johnson soon. The Class A Fire rated product was chosen by the Hometime team to adorn the top of this new home in Minneapolis' western suburbs.
Contractor Springer Exteriors installed the Bellaforté polymer slate roof. 
Bellaforte Slate Bellaforte Slate

The Many "Faces" of Copper

In January color expert Kate Smith wrote a blog “Will Your Roof Color Work With Copper Two, Ten or Twenty Years From Now?” Well that spurred some more questions resulting in additional tips for the homeowner.

In a recent press release Kate advises homeowners matching up copper accent roofs, gutters or weathervanes to consider a blend of polymer slate roofing colors such as a Brownstone, which features shades of brown, stone and tan polymer roofing tiles. “These unique colors contrast with the copper both at the initial stages when it’s first installed, and over time, so they present a winning combination. Warm shades of browns can work well long-term with copper finishes that can take many years to fully reach their patina.”

Tahoe Blend with copper accentsFor homeowners looking to match up copper accents on the home with a cedar shake roof, consider the blends of Autumn, Mountain or Tahoe DaVinci shakes. Each fire-resistant tile is impact-, rot- and insect-resistant, making them even more appealing to match up with copper gutters, downspouts and accent roofs.
 “My advice is to stay away from gray roofing tiles that lean toward the blue color scale and stick with tones of brown,” says Kate. “The gray tiles will look harsh next to the copper pieces when they’re first installed and then won’t provide a good match as the copper ages. Homeowners with copper exterior accents should also stay away from shades of red and orange because they won’t look good with the greenish patina down the road.”