DaVinci Roofscapes Launches Color Design Program - Acclaimed Color Expert to Lead Effort

Homeowners who are sometimes paralyzed with the fear of making the “wrong choice” of a color for a replacement roof can now relax. DaVinci Roofscapes has launched the comprehensive DaVinci Color Design Program. Anchored by national color expert Kate Smith, CMG, the extensive program includes the introduction roofing colors and blends, a new Color Design on-line tool and personalized color consultation assistance.
Our synthetic slate and shake roofing tiles are warranted for 50 years, so it’s a big decision for some homeowners to select a single color or color blend roof that they’ll be comfortable with for an extended period of time. We provide more color options for polymer roofing than any other company, so we’re taking the steps to make it easy for homeowners to get the one-on-one support they need to select roofing colors that best complement their home’s style.
Color Expertise
Kate Smith, Chief Color MavenKate Smith, chief color maven and owner of Sensational Color, will lend her expertise to the DaVinci Color Design Program. A professional member and chair holder of the Color Marketing Group, Smith is a sought-after color expert who has authored numerous color trends reports, developed professional color certification courses and written the book “Color Confidence: Color for Your Home Interior.” Her newest book, “Color Confidence: Color for Your Home Exterior” will be published in 2011. 
Through her affiliation with DaVinci, Smith will provide guidance and insight to homeowners seeking to create “top down/whole house” complementary color combinations starting with roofing colors and blends.

“No homeowner should feel locked in to a standard roof color,” says Smith. “Color selection for a roof can be influenced by the style of the home, the geographic setting or a homeowner’s personal style. Now that DaVinci offers 49 different roofing colors and 28 unique roofing color blends as options, this allows homeowners to get actively involved in selecting a roof that beautifully reflects their preferences.”

Smith explains that choosing a color blend for a roof may seem counterintuitive to the “color shy” person, but it actually provides the homeowner with more flexibility. “Blends of colors --- whether earth tones or bolder terracotta colors --- can more easily create a harmonious exterior for a home than a single color roof can accomplish,” says Smith. “The key is choosing a blend with similar colors, like DaVinci’s new Harbor Gray blend. This includes light, medium light, medium and dark tones of Chesapeake to create a warm, inviting feeling. The similar colors create a visual blend rather than seeing all of the contrasting colors.”

Need Help Deciding? Let our Color Consultant Help You Create Your Vision. 
If you’d like a professional to help you create your own color blend to perfectly match or complement your home, our Color Consultant can guide you to ensure your utmost satisfaction. 

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