DaVinci Roofscapes Launches 2015 "Shake it Up" Exterior Color Contest

Are you ready to shake up the outside of your home with color? If you home exterior is suffering from the blahs, tell us about it --- and you may win $2,500 cash to add color to your home!

On April 1 (no foolin!) we'll be kicking off our 2015 "Shake it Up" Exterior Color Contest. To enter, all you need to do is visit www.todayshomeowner.com/color and submit a photo of your house exterior along with a description of why and how you want to add color to your home.

Sponsored by DaVinci Roofscapes, Fypon and Therma-Tru, our third annual contest gives you the opportunity to get an artist rendering done of your home (if you're one of the three finalists!) that shows how color can enhance your home exterior.

Where should your colorful imagination take you? How about a new color painted on your front door? Or, think about trimming up your home with new shutters and millwork. And, of course, start at the top of the home by adding composite shake or simulated slate roofing to your home!

Don't miss out on this opportunity. Enter the "Shake it Up" Exterior Color Contest from April 1 - 24 and let's see if we can help you shake up your home!

Need more inspiration? See 2013 DaVinci "Shake it Up" Exterior Color Contest Winner Shares His Story and Tips for Shaking Up Your Home’s Exterior with Color.


Celebrate Color!


Color is one of the most influential phenomena in our lives and on March 21st all around the world color is being celebrated as part of International Colour Day.

Members of the International Colour Association, which is composed of national associations and members representing more than 30 countries, set March 21st as International Colour Day. The group agreed to the date because it "is the “equinox”. Around the equinox, the night and day are approximately equally long, symbolically relating to the complementary nature of light and darkness, light and shadow expressed in all human cultures." (via Wikipedia)

The logo has equal halves one of rainbow colors and the other black representing the light and darkness, day and night relating to the equinox. The two circles are also symbolic of the form of an eye.

I like the symbolism but I think March 21st is a great date because it is the beginning of Spring. This is the time many of us start putting together our plans for what we will do to improve our home exteriors now that warm weather is on the horizon. So let's celebrate color and the warm weather ahead by thinking about all the color options you have for your home.

We celebrate color everyday

At DaVinci Roofscapes we love color! Our goal is to empower you to select colors that express your personal style and enhance your home's exterior by providing you with color know-how and knowledge. You will find many valuable resources in our Color & Inspiration section that will help you to find your perfect colors. See all of the free color resources available>>

See lots of great color schemes

When you are looking for inspiration it is great to see the colors and combinations others have used. The DaVinci Gallery features dozens of homes in each of the designer roof profiles. Take a look>>

Create you own roof color design

Get creative with the Color Designer and craft your own color blend from a palette of 50 fabulous colors.  Mix and match color combinations in slate and shake profiles. Give it a try now >>

Continue exploring color

I love spreading my passion for color by sharing tips and techniques for choosing color. Here are a few of my favorite blog posts:


Green Roofing Options for St. Patrick's Day!

St. Patrick's Day traditionally boasts all things green. And, at DaVinci Roofscapes we want to celebrate this special day by talking about our green roofs!

We offer four standard colors of polymer roofing products, including Light Green, Medium Green, Dark Green, Green Stone. But, more importantly, we're in the business of providing homeowners with green roofing options.

Sustainable roofing products like our composite shake and imitation slate roofing tiles are environmentally friendly, can be recycled and have a lifetime limited warranty, which helps you save green in your wallet. (see New DaVinci Roof = Cash in Your Wallet)

Many homeowners also find that their homeowner's insurance premiums are reduced when they invest in synthetic slate roofing or composite shake. That's because the Class A Fire Rating of our luxury roof tiles makes it a smart investment.

Here are some more green facts about DaVinci lightweight roofing materials:

- Selecting synthetic DaVinci Shake roof tiles over real cedar shake roofing saves trees.

- When you choose DaVinci Slate roof tiles over natural slate, you're making a smaller carbon footprint on the environment.

- DaVinci eco friendly roof tiles contribute less to landfills and use less of the earth's resources than asphalt roof shingles because they can be recycled.

When it comes to the environment, every little step helps. See Return Those DaVinci Scraps! and Happy Earth Day from DaVinci Roofscapes!


Springing Forward with Your Sustainable Roofing Decision

Warmer weather, sunny days and the return of Daylight Savings Time all mean that Springtime has arrived!

Top Down ColorNow that the snow has melted and your yard is starting to green up, take a good look at your home exterior. Start at the top, with your roof. If this past winter took a toll on your roof, and you've decided it's finally time to replace your worn-out roof, then DaVinci Roofscapes can help.

We have a variety of resources available to download for free on our DaVinci website. Start by downloading the ebooks developed by color expert Kate Smith of Sensational Color.

The FRESH Home Exterior Colors guide talks about the FRESH approach to replacing your roof, which begins with identifying the fixed features of your home, regional colors that influence your home's style, your environment and surroundings, the style of your home and your "have to use" colors. Kate provides color palettes, tips and ideas in this booklet that addresses all the visible products on your home exterior.

Next, download the FRESH Color Schemes for Your Home Exterior guide. This booklet discusses the different color combinations for a variety of home styles, such as Colonial, Ranch, Victorian and Spanish Mission. For each style home, Kate provides top-down insights on the colors that work best for the roof, trim, windows and entry door.

After reviewing the ebooks, make your next stop the Color Designer tool at the DaVinci website. Here you can mix-and-match different colors of our composite shake or imitation slate roofing tiles. The palette is limitless as you develop different custom blends for your luxury roof.

Looking for other tips on how to select a roof? Then visit Curb Appeal Starts with a DaVinci Tile Roof and Helping You Choose the Right Color for Your Roof.


50 Shades of DaVinci

We've hit the big 5-0. With the introduction of our newest color, Smokey Gray, DaVinci Roofscapes now offers 50 standard color options for our composite slate and synthetic shake roofing products! (Click HERE to see all 50 of our color options in our new color brochure online)

From light shades of violet to bold terracotta and subtle gray tones, there are now 50 different polymer roofing colors available to add "top down" color on a home. These 50 colors --- combined with a variety of color blends available from DaVinci --- give homeowners unlimited possibilities for customizing their designer roofs.

"In today's world, consumers use color to personalize every aspect of their lifestyles," says Kate Smith, president and chief color maven of Sensational Color. "From the selection of an iPhone case to placemats for a table setting to flowers in a garden, color plays a role in every element of our daily lives.

"Because having color options is so critical to expressing our personalities, it makes complete sense for homeowners to want to express themselves with their own luxury roof color selection. DaVinci makes this possible by offering a multitude of standard colors with subtle shade tones plus the opportunity for homeowners to create their own custom luxury roof color if they desire. That ability to be completely in control of one's color choices empowers people."


At DaVinci, the 50 color options for simulated shake roofing and synthetic slate roofing include:

            - Light New Cedar, Medium Light New Cedar, Medium New Cedar, Medium Dark New Cedar, Dark New Cedar

            - Medium Terracotta, Dark Terracotta

            - Light Clay, Dark Clay

            - Light Autumn, Medium Light Autumn, Medium Autumn, Dark Autumn

            - Dark Amber

            - Light Brown, Medium Brown

            - Light Weathered Gray, Medium Light Weathered Gray, Medium Weathered Gray, Medium Dark Weathered Gray, Dark Weathered Gray

            - Medium Tan, Dark Tan

            - Light Green, Medium Green, Dark Green

            - Light Chesapeake, Medium Light Chesapeake, Medium Chesapeake, Dark Chesapeake

            - Light Tahoe, Medium Light Tahoe, Medium Tahoe, Medium Dark Tahoe, Dark Tahoe

            - Light Mountain, Medium Mountain, Dark Mountain

            - Green Stone, Dark Stone

            - Light Gray, Medium Gray, Dark Gray, Slate Gray, Smokey Gray

            - Slate Black

            - Light Purple, Dark Purple

            - Light Violet, Dark Violet

Want more color insights? See Don't Hide Your Gray! plus Shaking It Up with Color Blends and Timeless Roof Colors.


Castle Gray-VariBlend or Slate Gray-VariBlend?

I wanted to get your opinion to see what you would suggest of color options we should consider for our Tudor style house in Lincoln, NE. We are going to go with the Single-Width or Bellaforté tiles.

Tate Johnson
Lincoln, NE
Product: Castle Gray-VariBlend, Gray Polymer Tiles



You have a lovely home with classic details. I think Castle Gray is a good choice in keeping with the style and period of your home.

Either the DaVinci Single-Width or Bellaforté profile would work. I prefer the larger Bellaforté tiles for your roof because of the scale of your home. I also think the look will be closer to your original look of the roof.

I hope that helps you to make a final decision.


Kate Smith
DaVinci Roofscapes Color Expert


Celebrate National Color Therapy Month

Bellaforte Composite ShakeNational Color Therapy Month is a time to celebrate the healing powers of color. In a month where spring blooms are just beginning to poke through the ground, March’s lively greens, pops of yellows, soft pinks and reds are all reminders that winter is finally giving way to spring. National Color Therapy Month recognizes the power color has to renew, revive, and replenish our energy.

Color Therapy has been around for thousands of years, used as an energy healing method. Whether you have ever visited a color therapist or perhaps never even heard of it, we are all practicing some level of color therapy daily. Subconsciously, we utilize color in our lives to feel a certain way. Throw on a red sweater or paint your front door red and we stimulate our energy to high levels and send that out into the world. Blue has relaxing powers and is often a ‘favorite color’ because of its soothing qualities. Pink is youthful, fun and happy.

DaVinci Roofscapes Multi-Width Synthetic Slate Roof ShinglesIn honor of a full month devoted to color, I suggest switching things up in your home. Infuse positivity and renewal with greens and splashes of happy yellows. Replace the covers on your outdoor furnishings with an eye-catching color. Think about how you could add fresh color for your home exterior. Working from the top down think about how color on your roof or any of the other elements of your exterior can enhance your home. Begin with the 50 shades of DaVinci. Think about what you want to convey to the world as you select colors to create a cohesive scheme.

Use Color Therapy Month as a time to explore how you can use color to enhance your home and your life. To learn more about the effects of color see A Glimpse Into The Meaning, Symbolism & Psychology of Color.


You might also enjoy:

The Best 50 Shades Of Gray [Infographic]

DaVinci Roofscapes Color Designer


How Dark is Too Dark for Our Roof?

I am replacing our shake roof with a DaVinci product. I want to get the color right because this will hopefully be the only roof I will put on this house. I have considered the Mountain Blend, the Weathered Green Blend, Slate Gray-VariBlend and Slate Black-Vari-Blend or a combination of the mountain, gray and possibly green. I noticed that you have added Smokey Gray which I also think would look nice because I felt that black might be too dark but the slate gray not dark enough. I am attaching photos of the house and would appreciate your advice on the best roof color.

Terri Mardis
Rogers, Arkansas
Product: DaVinci Multi-Width Slate


Hello Ms. Mardis,

You have a lovely home and I can see why you are considering each of the colors you mention. Here is what I recommend.

First, decide if you prefer the look of shake or slate. Either one could work very nicely on your home so it becomes a matter of personal taste. Changing to slate will be the bigger change and will add a bit of formality.

As for color, you are correct that black would be too dark. I like the dark gray of Smokey Gray or the dark gray/brown of Mountain depending on whether you chose Multi-Width Slate or Multi-Width Shake.

A blend of colors could work but a more solid color with the look of natural color variations like the ones I'm recommending will keep the focus on your entrance and the interesting details of the front of your home.

I hope those thoughts help you to make your final color selection.


Kate Smith
DaVinci Roofscapes Color Expert


Red, Red Roof

There's something about a red roof. It jumps out at you. It makes a statement. And, it sets your project apart.

Red Slate RoofJust ask Victoria Jackson, president of Classic Restorations in Stamford, Connecticut. Her company installed terracotta red DaVinci Roofscapes composite slate roofing on the Villa Maria Guadalupe Retreat. (see Terracotta-Hued Roof Added to Villa Maria Guadalupe Retreat in Connecticut)

"We had the DaVinci team create a custom color that involved 33 percent each of dark and medium terracotta with light clay colors to capture just the right blend to complement the retreat,” says Jackson. “We recommended the DaVinci slate tiles based on our past successful work with this company. We believe DaVinci is the best synthetic slate product in the marketplace and we’ve installed the roofing tiles on several homes in our area.”



Custom Color Polymer SlateHomeowners Carol and Ray Knoff understand the "lure of red." When it came time to replace the roof on their 111-year-old Queen Anne style home, they decided to replicate a red to gray roof coloring they had previously seen on a historic home with synthetic slate roofing. (see Vintage Home Gets Custom-Color Roof)

 “All of our investigative work brought us to DaVinci Roofscapes," says Carol Knoff. "The DaVinci team was as excited as we were about the challenge of custom creating the color for our roof. They worked with us to develop a color combination of Midnight Gray and Cottage Red that really ‘pops’ and gives a positive first impression of our home while helping define the roof lines and architectural style.”


Topping off the 1904 St. Paul's Cathedral and Parish House in Oklahoma also had this installation team seeing red.

"Our research brought us to DaVinci, and we're very pleased with the results," says Mike Murphy, a member of St. Paul's Church and a director at the Oklahoma City Community Foundation. " The primary reasons we selected the DaVinci Multi-Width Slate product were the low-maintenance factor coupled with the roof's impact- and fire-resistancy features. The warranty from the manufacturer and the ability to get the roofing tile in the fire brick red color we wanted really sold us on the product.

"The new roofs have been up since early in 2014 and the bright, attractive red color now serves to highlight our location in the community."


Color Difficulties... Please Help

I'm having difficulties picking the right colors on my home. There is too much dark red tone.

Marine City, MI
Product: I'm not sure.



You have a lovely home and it will look even nicer with a new roof that complements the existing colors and downplays the reddish tones.

On your style home you have the choice of going with either the slate or shake profile.​

There are two color directions that I recommend. Go with a brown that is darker in color than the brick and more brown/black than brown/red. The DaVinci Mountain blend would be a good fit. If you prefer to keep the trim in the brown family this would be a good choice. When it is time to repaint choose a brown that blends with the tones in your new roof.

Or you could go gray. European blend slate be a good choice because it has a few brownish tiles placed throughout that would blend with your brick and window frames. A solid gray could also work. In either case you could then change your main and accent colors to light gray/dark gray to update the overall look of your home while still going with a color scheme that would respect its history.

I hope that helps you to make your selection.


Kate Smith
DaVinci Roofscapes Color Expert


The Best Shades Of Gray Paint For A Home Exterior


The Best 50 Shades Of Gray Paint


When DaVinci Roofscapes customers need answers to their roof color questions or advice to help guide them through the process of choosing a roof color blend to beautifully complement their home I am available to guide them. I have helped hundreds of homeowners to choose the right synthetic shake or imitation slate tiles in all of the 50 colors available. Of all the nature-inspired roof colors, gray is always a favorite because it blends beautifully with virtually all of the most popular home exterior colors.

polymer roof tiles


I know the top six gray roofing colors -- Weathered Gray, Chesapeake, Slate Gray, Castle Gray, European, Smokey Gray -- but also wanted to know the top gray paint colors for a home exterior. So I asked the experts at seven popular paint brands to reveal their favorite gray paint colors. Here is what they shared:



  • Gateway Gray MQ6-22
  • Anonymous 780F-5
  • Porpoise 790E-3
  • Mined Coal PPU18-18


"In the past, the color gray was thought of as cold or flat. The grays of today incorporate a variety of color undertones that lend to their versatility. A gray exterior provides a sleek backdrop for the landscape and hardscape features of a home. Grays add an inviting, balanced feel to exteriors without competing with other design features." -- Erika Woelfel, Director of Color Marketing at Behr Paints

Benjamin Moore

  • Stonington Gray HC-170
  • Thunder AF-685
  • Storm AF-700


"Grays are typically preferred for historic homes. People tend to use gray on the outside of the home because they look at nature and the existing colors. For example, gray can be extracted from the pavers and stonework. We've seen a trend of homeowners using gray so the house blends into the existing landscaping. While gray can be subtle and understated, it makes a statement. Twenty years ago gray was mostly used for industrial spaces. Now it's chic and modern and people are using different gray tones to create a monochromatic look." -- Ellen O'Neill, Benjamin Moore Creative Director

Full Spectrum Paints

  • Ash
  • Dove
  • Driftwood
  • Putty
  • Smoke
  • Spanish Moss
  • Thundercloud


"What I love best about gray is that there's an endless variety of undertones. It's the perfect neutral for a roof or exterior paint because it's easy to find a shade that marries well with any surroundings. " -- Ellen Kennon, Creator of Full Spectrum Paint


Pittsburgh Paints

Light Gray

  • PPG1001-2 Aria
  • PPG1001-3 Thin Ice
  • PPG1009-1 Tundra Frost
  • PPG1013-1 Raddison

Medium Gray

  • PPG1004-5 Pewter Mug
  • PPG1008-4 Gray By Me
  • PPG1009-4 Gray Stone
  • PPG1013-4 Silver Charm

Dark Gray

  • PPG1001-5 Dover Gray
  • PPG1009-5 Phoenix Fossil
  • PPG1010-7 Zombie
  • PPG1013-6 Gray Flannel


"Gray is arguably the new "It" neutral, having sneaked up on beige and white. Whatever you put against it works and feels melded together.-- Dee Schlotter, Sr. Color Marketing Manager, North America, PPG Architectural Coatings


Pratt & Lambert

  • 28-26 Gig's Grey
  • 28-17 Lava
  • 29-26 Armory
  • 29-19 Monumental
  • 33-10 Zephyr Hills
  • 14-25 Whale
  • 33-30 Gray Moire
  • 32-20 Flint
  • 18-18 Graphite


“Grey is a truly important color for the home exterior. Grey transcends architectural style, regional preferences, historical record, culture, nature, seasonal changes...the list goes on. When I color style grey exteriors, I like to use a variety of cool and warm shades, in combination with bold, exciting colors for door and shutter. If I had to pick, my favorite grey's have a tendency to be warm. In fact, my own 100 year old house is painted Woodwitch 32-22, with Designer White trim & front door Mesa Tan 7-20.” -- Susan Wadden, Color Marketing + Design Manager – Pratt & Lambert


  • Agreeable Gray SW 7029
  • Mindful Gray SW 7016
  • Anew Gray SW 7030
  • Amazing Gray SW 7044
  • Worldly Gray SW 7043
  • Dorian Gray SW 7017
  • Mega Greige SW 7031


Gray for exterior works so well with many of the natural stone colors used on homes today. The warmer side of gray blends well with the natural environment and surrounding landscape in many regions of the country. Anew Gray and Mega Greige are two of the most popular for exterior." -- Jackie Jordon, Director of Color Marketing at Sherwin-Williams


  • Polished Silver 4008-1B
  • Voyage 4006-1B
  • Urban Sunrise 4004-1B
  • Woodlawn Colonial Gray 6004-1B
  • Oatlands Subtle Taupe 6005-1B


"With an increase in consumer confidence in the housing market, there is a desire to shed the previously popular "beige” from walls and explore a more contemporary aesthetic. To do this, consumers are looking toward the cool side of the spectrum for inspiration and gray is proving to be the perfect transitional hue. Similar to the shift in identity of brown from mud to luxury, the meaning of gray is shifting from industrial to intelligence.

Grays can take on many personalities that vary depending on its undertone, whether it’s violet, blue or green. It is also a strong neutral that can support surrounding colors within a space without losing its true personality." -- Sue Kim, Valspar Color Strategist

Download The Best 50 Shades of Gray For A Home Exterior PDF

The Best 50 Shades Of Gray For A Home Exterior PDF

To make it easy for you to save the information that is in the free infographic above, I put the same information into an easy-to-read PDFs for you to download to keep as a reference. Click here to get The Best 50 Shades Of Gray For A Home Exterior PDF 100% Free.

Please Visit These Companies That Provided The Paint Color Recommendations:

Let me know which are your favorite of the best 50 shades of gray by leaving a comment below.

Have you seen The Best 50 Shades of Gray [Infographic]? Check it out now...


The Power of Gray

Polymer Slate RoofFrom steely gray ties on men to naturally graying hair on women, "going gray" is the newest way for people to express themselves. Identified as a "commanding color" that signifies stability, elegance and dependability, gray is the new power color for 2015.

At DaVinci Roofscapes, 14 shades of gray are offered as options for the company's imitation slate and synthetic shake roofing tiles. The company's newest color, Smokey Gray, is the darkest shade of gray available from the company and reflects a deep, rich blackish gray reminiscent of real slate. The dark charcoal color gray can be combined with softer gray tones on a roof, such as Light Weathered Gray, Medium Light Chesapeake or Slate Gray, to create unique roofing profiles.

 “When you look at a home’s exterior it’s completely acceptable to ‘go gray gracefully’ with different shades of natural stone, flint and granite on the roof,” says color trends forecaster Kate Smith with Sensational Color. “A gray fake slate or composite shake roof offers exceptional versatility to the home exterior because the different grays in the roofing tiles complement almost any color siding or exterior accents.

“A gray luxury roof has a stately, refined look without being dull. And, a blend of grays is a wise choice that will live up well over the years and allow a homeowner to change out the colors of their siding, trim or main entry door. The universality of a multi-hued gray composite slate roof means it will look just as regal in 50 years as it does the day it’s installed.”


DaVinci offers 50 different standard roofing colors, including 14 shades of gray: Smokey Gray, Slate Gray, Medium Gray, Light Gray, Dark Gray, Light Weathered Gray, Medium Weathered Gray, Medium Light Weathered Gray, Medium Dark Weathered Gray, Dark Weathered Gray, Light Chesapeake, Medium Light Chesapeake, Medium Chesapeake and Dark Chesapeake.

Visit the free DaVinci Color Design Program tool to create your own custom color blend using DaVinci’s 50 standard colors.

Can't get enough of DaVinci color options for our synthetic roofing material?  See Colorful DaVinci Roofs Help Businesses Stand Out and No Blender Needed.


Need Help with Color Blend Selection to Enhance Brick

What is the best color to blend/enhance the red brick and dark brown siding and tannish trim. A darker Autumn-VariBlend? Tahoe-VariBlend seems to be too gray. Other product samples of grayish roof materials do not match well at all.

Name: Stan Ward
Product: Single-Width or Fancy Shake


Dear Mr. Ward,

You are correct in your thinking that a gray or color that leans gray will not be the best choice for a roof for your home. I agree that you will want to find a shake that brings out the brown and red tones of the existing materials.

I recommend either Tahoe or Mountain in either the Fancy Shake or Single-Width Shake. Both of these colors have a warm brown tone. Go outside during the late morning or early afternoon to look at a sample of each color and decide which is more appealing with your brick.

Either profile shake will work well on your home. Personally I like the Fancy Shake slightly better with your other finishes but go with the profile you prefer since either will be lovely and give your home a nice refresh update.


Kate Smith
DaVinci Roofscapes Color Expert


The Best 50 Shades Of Gray [Infographic]

Gray is always a great color for a roof. It is also a very popular color choice when painting a home. In either case, I often get the question, "Which gray would be best?"

To answer that question I picked my favorite DaVinci Roofscapes gray slate and shake. Then I got the experts at seven popular paint brands to reveal their favorite gray paint colors for a home exterior. Here are our favorite shades of gray…all 50 of them:

Best 50 Shades Of Gray For A Home Exterior Infographic
To share this infographic on your blog or website visit Sensational Color
To enlarge the infographic just click on the image and when the new window opens click on the infographic again to view it at full size.


Download The Best 50 Shades of Gray For A Home Exterior PDF

The Best 50 Shades Of Gray For A Home Exterior PDF

To make it easy for you to save the information that is in the free infographic above, I put the same information into an easy-to-read PDFs for you to download to keep as a reference. Click here to get The Best 50 Shades Of Gray For A Home Exterior PDF 100% Free.

Also Visit These Companies That Provided Information For The Infographic

Let me know which are your favorite of the best 50 shades of gray by leaving a comment below.

Want more color with your gray? See How To Use The Hottest Colors For 2015 On Your Home Exterior


Potatoes, Pancakes and Shopping Carts

What's not to love about February? For true romantics there's Valentine's Day on the 14th ... and for unconventional "love affairs" February is Potato Lovers Month, Love the Bus Month and Library Lovers Month. And, don't get us started on who could have created the national celebration of "Working Naked Day" on February 1st!

While these are all fun February celebrations, at DaVinci Roofscapes, we decided to name February our own "We Love Color Month." That's because, with the recent addition of our 50th color --- Smokey Gray --- DaVinci now offers "50 Shades of DaVinci" for homeowners to add to their luxury roofs!


From Light Chesapeake to Dark Weathered Gray, we've got you covered in every range of gray you can imagine. (Bonus: See Don't Hide Your Gray!) Plus, for more colorful roofs, we offer Dark Terracotta, Light New Cedar and Dark Violet. Looking to feature a "woodsy" color for your polymer roof? Then check out our Medium Autumn, Light Tahoe and Dark Clay roofing color options. And, if none of our 50 colors work for you, we can create a custom color roof to perfectly match your needs.

So, while the rest of America celebrates "Return Your Shopping Carts to the Supermarket" Month in February, or National Pancake Week from the 14-20, at DaVinci we're focused on making February all about colors!


BREAKING NEWS: DaVinci Roofscapes Introduces 50th Color!

Make sure your 2015 plans include introducing yourself to DaVinci Roofscapes' 50th color --- Smokey Gray.

Already the leader in color options in the polymer roofing industry, DaVinci enhances its position by introducing the company's newest color, Smokey Gray.

"This deep, rich blackish gray is reminiscent of real slate," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "The color reminds some people of a dark, stormy night or of charcoal. The distinct Smokey Gray color will be available as a standard color option in the DaVinci Multi-Width and Single-Width Slate product lines, along with the Bellaforté Slate line."

Smokey Gray will be the 50th color offered by DaVinci in their luxury roof offerings, and the darkest gray available from the company. Slate Gray, Medium Gray, Light Gray, Light Weathered Gray, Medium Weathered Gray, Medium Light Weathered Gray, Medium Dark Weathered Gray and Dark Weathered Gray are also available from DaVinci.

"Subtle tone differences are so important in roof color offerings," says Rosewall. "While we have an industry-leading reputation for color at DaVinci, we will continue to respond to marketplace requests for new colors. This demand is what brought us to the launch of the dark gray pavement tone of Smokey Gray."

Why is gray so popular? See Don't Hide Your Gray! for tips on lightweight roofing tiles that boast gray.


Legacy Home Investments

We are planning to possibly do a charcoal gray shake siding slightly darker than in the pictures below. And we would like to have a similar contrasting roof like in these pictures below. The autumn variblend seams to be very orange and doesn't have the weathered look at all. Obviously, this product doesn't weather much, so what would you recommend. Probably a little darker and grayer than the autumn blend, since that seems too orange in pictures.

Andrew Fleischman
Philadelphia, PA
Product: Bellaforté Shake











Dear Mr. Fleischman,

The Autumn blend is one of my favorites but I agree that it would not be quite right for the look you are going for. I think that Tahoe will give you the warm, aged look you are after and will work very nicely with dark gray on the siding.

You could also look at Mountain as a possibility but you do not want to have the roof and siding be the same value (lightness/darkness). Having some contrast between the two will give you a nicer look. This color may be too close in value to the siding color. If you prefer Mountain over Tahoe just make sure to look at your siding and roof colors side-by-side from a distance and make sure that you can clearly see the contrast between the two colors.


Kate Smith
DaVinci Roofscapes Color Expert 


Color Trends: How To Use The Hottest Colors For 2015 On Your Home Exterior


Color Trends: How To Use 2015 Hottest Colors On Your Home Exterior


Ringing in the new year gets most of us thinking about the changes we want to make. For many that means working out more, eating better, finding a new job or spending more time on a hobby. For others making improvements to their home tops the list. For those of you that have resolved to freshen up or completely renovate your home exterior, I'm sharing five companies choices for the 2015 Color of the Year to inspire you to come up with your own perfect colors this year.

In 1990 Pantone, the global color matching company, announced their first color of the year and since then many other companies have followed suit. The color of the year represents the hue that the color gurus at each company feel will influence design over the next 12 months. Here is a look at the color of the year as predicted by these five companies -- Benjamin Moore, PPG Pittsburg Paints, Sherwin-Williams, Akzo Nobel, and Pantone. 


How to use Marsala on your home exterior


Complex and full-bodied, Marsala can provide a rich tone for an exterior or unifying element for interior spaces. This deep reddish brown has been used on home exteriors throughout history and is reminiscent of aging red barns that dot the countryside. I'm showing the closest match to this color and its coordinating colors above using Behr paints

It is a perfect match for the many shades of gray that are on trend right now but also goes well with shades of brown. With its burnished undertones, Marsala pairs fabulously with amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range.


How to use the hottest colors on your home exterior


Coral Reef is Sherwin-Williams Color of the Year 2015. It is an uplifting, vivacious hue with floral notes is the perfect mélange of pink, orange and red that can be used to liven up any home. While it would be too bold as a main color on most homes it does make the perfect accent color. This energizing color stands beautifully alongside, white, black and warm neutrals or other lush flower-garden hues. For vintage quality that’s hard to beat, Coral Reef and aged matte brass make a perfect pair.

Blue Paisley was announced as PPG Pittsburg Paints 2015 Color of the Year. This vibrant, almost-but-not-quite royal shade of blue plays well with so many colors. It is a great complement to warm wood tones, copper, peachy stone or brownish bricks. It only takes a small amount of Blue Paisley to transform the look of a home making it perfect for a front door, shutters, or outdoor spaces. How to use Guilford Green on your exterior Benjamin Moore Color of the Year

Benjamin Moore's 2015 Color of the Year is Guilford Green. This is a hue that complements both modern and traditional styles. This is a very timely choice for home interiors and exteriors that connects the home to nature and gives it feelings of vitality, energy and growth. Guilford Green is a very livable color that works well with a variety of colors. I like this warm green as a main color. It works especially well with natural wood tones and with stone or brick with a warm colorcast.  It would also be gorgeous paired with blue, blush or berry.


How to use color of the year copper orange on your home exterior


AkzoNobel, a global colors and coatings company headquartered in Amsterdam, the Netherlands Copper Orange. This color was selected by an invited panel of independent design and color experts following in-depth research into emerging worldwide trends. The strong appeal of this color is in its warmth and approachability. It makes an inviting front door or accent color that works with most neutrals. It can also be used as a main color but works best on beach cottages, Victorians or in neighborhoods where brighter colors are the norm.

I never recommend going with a color just because it is on trend but it can be fun to look at what colors are at the forefront of design as inspiration for coming up with your own perfect scheme. Have these color schemes give you any ideas for a new look for your home? If you now have some ideas but want to make sure they are going to be right for you home go here to find a wealth of resources on selecting color for your home.

Source for images for each color: Guilford Green - Blue Paisley - Coral Reef - Copper Orange1 - Copper Orange2 - Marsala


Undecided - Which Color is the Best Match for My Brick?

This is the color brick I will be using on my house. I am undecided which color Multi-Width Slate to use between the following colors:

  • Castle Gray
  • Slate Gray
  • Slate Black
  • European


Sandro Scaramuzzino
Little Neck, NY
Product: Multi-Width Slate




Hello Sandro,

From a color standpoint all four of your choices could work however, because your brick has a distinct pattern I recommend that you select a roof color that has a more even tone.

The variations in color of the European and Castle Gray blends will compete for attention with the brick. Slate Black or Slate Gray would be a better match for your brick.

The choice between Slate Gray or Slate Black will come down to the style of home and your personal preference. I hope narrowing it down to these two choices will help you make your decision.


Kate Smith
DaVinci Roofscapes Color Expert


DaVinci Roofscapes Heads to Vegas!

The crates have been shipped, the suitcases are packed, and we're on our way to the 2015 International Builders' Show!

Starting January 20th, more than 100,000 building industry professionals will descend on Las Vegas for the 2015 Design & Construction Week containing five different trade shows: the NAHB International Builders’ Show (IBS), the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo, the Las Vegas Market (home décor & furnishings) and The International Surface Event.

DaVinci Roofscapes will play a major role in IBS with our booth C2136 that introduces our new refined slate profile and Smokey Gray color to industry professionals.

"The edges of our Single-Width Slate 12-inch composite slate tiles now have a more quarried look to them," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "Deeper impressions in the tiles make them appear thicker, even though they're the same weight as previous tiles in this product offering. This is just one example of how we're continually refining our products and making improvements that enhance the overall aesthetical appeal of DaVinci polymer roofing products."

The other star of the DaVinci booth will be the new Smokey Gray color available as a standard color option in the DaVinci Multi-Width and Single-Width Slate product lines, along with the Bellaforté Slate line. The new deep, rich blackish gray color is reminiscent of real slate. It's also the 50th color launched by DaVinci to provide homeowners, roofers and builders with unlimited possibilities when it comes time to add a colorful roof to any home or commercial project.

"Subtle tone differences are so important in roof color offerings," says Rosewall. "While we have an industry-leading reputation for color at DaVinci, we will continue to respond to marketplace requests for new colors. This demand is what brought us to the launch of the dark gray pavement tone of Smokey Gray."


See these new designer roof products first-hand and join the fun in Las Vegas from January 20 - 22. Just make sure to pack your most comfortable walking shoes and circle booth C2136 on your exhibit hall map to see the best new composite roofing products in the industry!