We're better than ever. Really. Our plant operations have become so efficient at DaVinci Roofscapes that we dropped our product pricing in late 2016.
"When DaVinci started manufacturing synthetic roofing tiles about two decades ago they were considered specialty products," says Ray Rosewall, president and CEO for DaVinci Roofscapes. "Now, thanks to technological advancements our synthetic slate and shake tiles are seen more as 'main stream' products.
"This means we're very comfortable competing against products like slate, real cedar, high end asphalt and other materials. From an aesthetic, performance and cost standpoint synthetic roofing products are very competitive."
Using new molds at DaVinci (see DaVinci Roofscapes Applauds "American Made Matters Day") allowed us to enhance the look of all our slate profiles in 2016. The thicker, more authentic profiles accurately replicate the quarried look of slate at a cost less than natural slate. Thanks to recent price reductions, pricing for the company's Bellaforté Shake tiles falls below pricing of many real cedar shingles, but with the added benefit of resistance to fire, splitting, curling, mold and algae.
"Adding more workers and line equipment at our plant, along with other advances, have enabled us to leverage our operational efficiencies," says Rosewall. "The bottom line is that we're more efficient than ever before at making our quality synthetic roofing products and we've shared the saving to our distributors. It's our sincere hope that those price breaks are then passed on through the channel to roofers and homeowners."