Roofs Sell Roofs

Spend time with Mark Hansen, VP of Sales and Marketing at DaVinci Roofscapes and you'll quickly find he has a favorite saying: Roofs Sell Roofs.

"When it comes to DaVinci, once people see our polymer roofing installed on a project, they start asking questions and it leads to another sale, then another and another, and so on," says Hansen, who joined the company in 2008. "We routinely hear from homeowners who have recently had a DaVinci designer roof installed on their home who tell us people stop by to ask them about their roofs.

"We end up selling the most product in geographic markets where we have been the longest, because those simulated shake roofing and imitation slate roof projects end up selling more roofs. It's a wonderful multiplier effect!"

Having traveled around the country regularly as part of his job, Hansen gravitates to residential projects where the selected composite roofing profile and color best reveal the character of a home. For example, he tends to like DaVinci Single-Width Slate on classic architecture while preferring multi-width slate or shake products on less formal home designs.

"DaVinci has a niche in the marketplace as one-stop shopping for lifetime roofing systems with amazing aesthetics," says Hansen. "Our roofing materials and color palettes are broad enough to allow us to accommodate almost any residential design."

When it comes to his favorite commercial projects, Hansen prefers the look of Bellaforté products. "Two of my favorites are the Fleur du Lac Estates and Hotel Breakers projects," says Hansen.  "They both used Bellaforté tiles in an amazing architectural fit to the properties. These Class A Fire Rated shingles are perfect for commercial projects. They have a strong warranty, resist impact and severe weather conditions, and perfectly complete a project."


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