As we launch into 2016, the team at DaVinci Roofscapes gives full credit to Mother Nature for the continued success and acceptance of our composite shake and imitation slate roofing products. (See Is it Real or is it DaVinci?)
"In 2015 we recreated all of our composite slate product profiles using Mother Nature as our head designer," says Mark Hansen, vice president of sales and marketing at DaVinci Roofscapes. "The results are an amazingly realistic quarried profile that people have to get up close to in order to determine they're not looking at real slate roofing.
"Our synthetic Bellaforté Shake tiles were already created as an exact duplication of real wood shakes. Thanks to their authenticity, polymer shake roofing is our best selling product. With our slate line now perfectly replicating natural slate, we believe 2016 will be another strong year for our company."
Hansen points out that growth of DaVinci products overall appears to come as a result of the acceptance and growing awareness of the company's polymer roofing.
"We always say that roofs sell roofs," says Hansen. "We seem to do the best in areas where we have had the longest presence. The more DaVinci lightweight roofing systems installed in a specific market, the more we sell there because people like what they see.
"We hear stories everyday about people stopping homeowners to ask what roofing product is on their home ... then they contact us about replacing their own roofs with DaVinci products."