From the Architect's Corner - Utilize Our Local Support

I work with architects every day, offering all the support I can over the phone or via email, all from my office inside the DaVinci Roofscapes manufacturing headquarters. In most markets in the US and Canada I work in tandem with a local DaVinci Sales Representative as well. His or her job also includes working with the design professional on the specifications for your projects, assisting with sales presentations to your clients or design review boards, and providing product education. Aside from that, knowing your local luxury roof expert will ensure you have accurate pricing information, referrals to local contractors, and up to date samples and materials for your library. Contact me today to set up an appointment with your local DaVinci representative.

Happy Friday, Architects!

Bellaforte Shake



Troubled Shake Shingle Bridge Over Calm Waters

One of the most famous sites in Switzerland is the Chapel Bridge in Lucerne. This 204-metre long covered wooden bridge was constructed in 1333 to defend against any attack that might come from nearby Lake Lucerne.

In 1993 fire destroyed the bridge, but locals quickly had it rebuilt because of its prominence in the city. What a shame that almost 20 years ago the reconstruction couldn't include a synthetic cedar shake roof.

While picturesque, the natural cedar shake roof on the bridge is covered with algae and heavy winter storms have taken a toll on the bridge. Perhaps when it's time to replace the cedar roof shingles the Swiss will consider Multi-Width Shake roofing tiles from DaVinci Roofscapes.

Created to accurately resemble shake tile roofs, the DaVinci synthetic shake roofing product comes in six different natural color blends and resists algae, insects, moisture and mold. The hand-split composite shake roofing tiles from DaVinci are carefully crafted to guarantee a sustainable roofing product.

Polymer ShakeThe multiple widths (4-, 6-, 7-, 8- and 9-inches) of the fake cedar shake help create a more natural, non-repeating appearance that can be laid in a straight or staggered pattern. And, both wavy and straight grains are blended throughout for an authentic look.

Backed by a 50-year limited warranty, DaVinci shake alternative roofing tiles are impact and wind resistant. Plus, they have a Class A fire rating ... which would give this bridge with a fiery history peace-of-mind for the future.

Want to shake up your roof? See Swing, Shag, Shuffle and Shake and Shake, Rattle and ... DaVinci.



Homeowners Want Durable Roofs

Results of a nationwide consumer study, conducted by Harris Interactive©, show that 88 percent of the respondents indicate that the durability of a roofing product will have “a lot of influence” on the product they select when it comes time to purchase a new roof.

In the 2011 DaVinci Roofscapes’ Homeowners Exterior Preferences Study, more than 1,000 homeowners overwhelmingly indicated that durability and longevity were the two key aspects that will influence the type of roof they purchase for their homes in the future.

“Extreme weather events have increased in frequency and severity in the past decade and that has changed the way people think about their roofs,” says Ray Rosewall, CEO and president of DaVinci Roofscapes. “Damaging winds and hail are increasing in frequency and severity and are now occurring in almost every state. With the dramatic weather changes we’ve experienced recently it’s no wonder homeowners name durability as their number one influencer when considering the purchase of a new roof.”


When do homeowners plan to replace their roofs and what influences that decision? In the same study, 65 percent of homeowners indicated they would be prompted to replace their roof if it became damaged from severe weather. (See Weather Concerns Top-of-Mind with Homeowners When Making Plans to Replace Roof) Another 23 percent reported that their current roof is old and will soon need to be replaced, with an additional 13 percent indicating that their roof is near the end of its warranty and needs to be replaced.

Top 10 Influencers

Homeowners ranked the following factors as having “a lot of influence” in the decision-making process for the type of new roof to purchase:

  • 88 percent – Durability

  • 83 percent – Longevity/Built to Last

  • 72 percent – Low/No Maintenance

  • 71 percent – Resistant to Severe Weather

  • 69 percent – Has a Warranty

  • 57 percent – Fire Resistancy

  • 55 percent – Material Roof is Made Out of

  • 50 percent – Price

  • 41 percent – Colors Available

  • 24 percent – Complements the Neighborhood Setting

“Everyone is cost conscious but it’s interesting to see that homeowners are putting more value on the inherent quality and durability of the alternatives when looking at the cost of a new roof,” says Rosewall. “We believe this truly reflects the thought process of the homeowner that a roof is an investment in their home, and as such, they will get more value from a quality roof versus a lower cost bargain-basement priced roof.

“Every feature rated by homeowners on this top 10 list of roofing purchase influencers is available in our polymer shake and synthetic slate roofing tiles. With a 50-year roof, DaVinci designer roof tiles are a solid investment in an easy-care luxury roof that’s built to last and give the homeowner peace-of-mind.”


From the Architect's Corner - A Red Luxury Roof

Have a project that has you seeing red (but in a good way)? If you are working on a home or a building that calls for some red roof tiles, whether they be for an accent in a gray or green color blend, or for the entire roof covering, contact us to see what we have available in this distinctive color. We can plug our various shades of red into either our imitation slate or imitation shake product molds. 


Happy Friday, Architects! 


DaVinci Roofscapes WINNER Share Her Experience

What does it feel like to win a new luxury roof from DaVinci Roofscapes? Ask Lois Phelps of Ashkum, Illinois. Last year she won one of two major Bellaforté polymer roofing prizes in the 2013 Great TOH Giveaway sponsored by This Old House magazine.

"I can't think of a suitable word to describe how surprised I was to be a winner of a DaVinci roof," says Phelps. "I rarely enter contests of any sort and to win a new shake alternative roof of DaVinci quality was not anything I ever envisioned happening."

After consulting with color expert Kate Smith, Phelps chose the Tuscano blend of four autumn shades for her Bellaforté Shake roof prize. "This color is perfect!" says Phelps. "I looked at the DaVinci custom colors and the Tuscano synthetic shake shingles were still my favorite."


Since her roof was installed, Phelps has become a mini-celebrity in her area. "This is a small community so many people stopped and watched the composite shake shingles being put on," says Phelps. "There have been nothing but positive comments. I'm stopped in other communities (the latest at a farmer's market!) and asked about my new shake tile roof.

"The entire process from the moment I was sent the message that I had won one of the DaVinci prizes through the completion of the installation has been a wonderful experience. My contractor said that installing the Bellaforté roof was like putting a puzzle together and something he enjoyed.

"Best of all, this past weekend our area was hit with a destructive storm with 60-70 mph winds and hail. My new designer roof weathered the storm just fine!"

Want your chance to win a free DaVinci synthetic shake or slate alternative roof? The 2014 Great TOH Giveaway is now underway! Click HERE to enter for your chance to win one of THREE new Bellaforté lightweight roofing systems for your home.


Celebrate July 4th with "Made in America" DaVinci Products!

As the nation celebrates Independence Day, DaVinci Roofscapes is also celebrating. This marks the 15th year of growth for the polymer slate and composite shake roofing company that manufactures all its products in Kansas.

"We've grown a good deal since we launched this company 15 years ago and have recently moved into larger facilities in Lenexa, Kansas," says Ray Rosewall, President and CEO of DaVinci Roofscapes. "We had a good problem --- we outgrew our original Kansas City synthetic roofing materials manufacturing location. Now we've expanded our polymer roofing operations to fulfill the growing requests for our impact- and fire-resistant roofing products."

Started in 1999, DaVinci Roofscapes manufactures award-winning synthetic shake and imitation slate roofing products that are installed on residential and commercial projects. The company offers a wide spectrum of 49 colors in shake and slate roofing tiles along with a variety of unique eco friendly roof color blends. Each roofing tile resists insects, fungus, algae, mold, cracking, fading and curling.

"We're extremely proud that all of our designer roof products are made in the United States and that we can support the economy with the taxes we pay and people we employ," says Rosewall. "We're part of the multiplier effect because our 'Made in America' commitment also means we purchase from suppliers located only in the United States. So, with every sustainable roofing tile we sell we're helping our economy's growth in many, many ways."



From the Architect's Corner - 2014 AIA Show Recap

Last week DaVinci Roofscapes wrapped up another year exhibiting our eco friendly roof systems at the National AIA Convention and Expo located in Chicago. I love the opportunity to work at this show and educate architects and specifiers on the products. So what was on the minds of those who stopped by our booth? Here were our top 3 questions (and our answers!):

1. What are your products made of? This was definitely an expected question and I would say almost everyone (if not everyone) who stopped by to chat at our booth asked this question in one form or another. All our products are made of 100% pure virgin resin (polyethylene) also embedded with UV stabilizers, fire retardants and polymer stabilizers. 

2. Where is this made? Did you hear? Buying things made in America is sort of a big deal (okay a lot of a big deal), and our products are all made here in the USA. In fact, we just moved to a new 172,000 square foot manufacturing facility located in Lenexa, Kansas. In a world where many manufactured goods are imported, people are relieved to hear that we aren't one of them. Click here to take a virtual tour of our plant! 

3. Do you offer continuing education? While most of the credit hours an AIA member needs for the entire year can be obtained through the seminars located at the convention, there was still a lot of interest in what we have to offer. We have 2 courses, available online 24/7 (and for free!) for architects and specifiers. Click here to learn more.

See you next year in Atlanta, Architects!



$75,000 of FREE Bellaforté Roofing!

Lois Phelps knows how it feels. So does Martha Zechman. Would YOU like to know how it feels to win $25,000 of FREE DaVinci Roofscapes synthetic cedar shake or composite slate roofing tiles for YOUR HOME?

If you'd like to be a winner --- like Lois and Martha were last year --- then check out the August 2014 issue of This Old House magazine and The Great TOH Giveaway. You can register to win a DaVinci Roofscapes Bellaforté Slate or Bellaforté Shake roof.

And, the best news of all is that DaVinci has INCREASED its prize package! This year there will be THREE lucky winners to receive prize packages of polymer roofing products.

This Old House magazine is offering the chance to win more than $727,000 worth of prizes overall in their annual giveaway. Just download the free Blippar app at iTunes to scan the pages of the magazine to enter to win. Or, you can visit and enter online.

Act fast … you can enter the contest daily between July 1 and September 1 to increase your chances of winning a designer roof from DaVinci!

To learn more about Lois and Martha's exciting FREE green roof systems from DaVinci, see And, the DaVinci Roofscapes Winners Are ...


From the Architect's Corner - Waste is so...Wasteful

If you're like me you hate the thought of jobsite waste. This morning I searched the web to see exactly what the percentages are on both a new home build and a renovation project for waste material. The statistics vary (from the articles and blogs I read anywhere between 20%-35% material waste), but any way you look at it the amounts are staggering. So what happens to the waste? Some of it is recycled, some is free-cycled, but the majority of it ends up in a landfill. The material that a home or building owner has paid for ends up in a landfill. When talking to contractors I often hear a 20% waste reference when it comes to roofing material, but when it comes to DaVinci Roofscapes' lightweight roofing systems, that just isn't true. 

A few weeks ago our VP of Technical Services, Tim Gentry, put out a blog that addresses how to install a designer roof with LITTLE TO NO WASTE (yes you read that correctly).  I think it is important for all architects and designers to read this blog because it highlights not only a major benefit of our products (that you do not need to order 20% extra material per job), but education of ourselves and our customers is key to making an informed purchase. Click here to read Tim's blog. 

Happy Friday, Architects! 



DaVinci Roofscapes Shake Up Log Cabins

Taking a lesson from homeowners in wildfire-prone western states, the Stonebridge Log Home community in Todd, North Carolina now requires either DaVinci Roofscapes Shake roofing products or pre-approved wood cedar split shakes for both new construction and re-roofing projects.

“The push towards polymer roofing made sense due to long-term maintenance and safety concerns,” says Shawn Gentry, the developer of Stonebridge. “The wood cedar roofs on our one-of-a-kind homes are vulnerable to fire, decay damage and weather conditions.


“We did our research and found that the DaVinci composite shakes are an excellent alternative to real wood. They have the tile thickness we needed plus the profiles that accurately replicate real cedar. But, most importantly, they resist weathering, insects and decay. The Mountain Blend and Weathered Gray Blend colors we’ve specified for our community perfectly replicate real cedar shingles.”

Another added benefit of the synthetic shake shingles for homeowners at Stonebridge is the peace-of-mind that comes with having lightweight roofing solutions with a low-maintenance luxury roof. “Many of our homeowners don’t occupy these homes during the winter months,” says Gentry. “When they’re away from their homes for such a long amount of time they’re less likely to worry about maintenance needs on the DaVinci roof versus the natural wood shake roofs.”


According to roofer Ken Bowman, a member of the DaVinci Masterpiece Contractor program who installs eco friendly roofs at Stonebridge, the designation of DaVinci shake shingles has been a true success story for the community. “The humid environment we have in the mountains here works against natural cedar shake, giving them a lifespan of perhaps just 20 years,” says Bowman, owner of Blue Ridge Roofing.

“DaVinci gives the residents the look of cedar shake, but with a much longer life span. Also, the product is not combustible and provides better protection from fire than real cedar shake. Since every home in Stonebridge has at least one fireplace that they use actively, it’s not worth the gamble to keep real cedar wood shakes on a roof when the DaVinci product is available.”                 

See Roofer Sees Preference Shift in Roofing Products for more insights from Stacey Stines.


New DaVinci Roofscapes Facility

What has 172,000 square feet of space, 16 silos and a train track attached to it? Give up? It's our new DaVinci Roofscapes manufacturing facility in Lenexa, Kansas!

That's right ... we recently moved to a larger location to accommodate the growing demand for our synthetic shake and composite slate roofing products.

Our new location at 13890 W. 101st Street in Lenexa boasts larger office spaces and 15 transportation docks to quickly move out our lightweight roofing materials. Plus, we've made upgrades to the facility (which used to be home to a plastics manufacturer) including a motion sensor lighting system, energy-efficient lighting and a security system.

Our move coincides with our 15th year in business, the move to Lenexa was made possible due to the increased demand for DaVinci manufactured slate and shake alternative products. Steady growth and repeated use of our plastic roofing materials by contractors across the country has led to this expansion.

So, while we say "happy anniversary" to our team, we also offer a huge "thank you" to everyone in the industry who specifies, installs and requests our luxury roof materials. And, CLICK HERE if you'd like to see how we manufacture our synthetic cedar shake and imitation slate shingles!


From the Architect's Corner - Come See Us at the AIA Convention in Chicago!

Attention AIA members! If you plan on attending next week's American Institute of Architects Convention and Expo in Chicago, be sure to drop by booth #3545 and see what's new from DaVinci Roofscapes! I hope to see you there!


From the Architect's Corner - Replacing Old Shakes (Before & After)

When talking to architects about the products they are going to recommend to their clients, most of the time our conversation veers towards what the client's current roof has on it. More often than not, if somebody is looking at our synthetic shake shingles, they already have cedar shake (or a product made to look like cedar shakes) on the roof and it is time for a replacement. Sometimes a certain roofing material just works for the home's style, and you need to find something that pretty much matches what is currently installed.

Towards the end of their useful life, a cedar shake roof not only looks shabby, but is more susceptible to wind or hail damage, which can lead to leaking and other problems. A polymer shake roof by DaVinci will resist deterioration over time and comes with a 50-year warranty. See before and after pictures below of this home's luxury roof replacement, a Bellaforté Shake roof in the Verona color blend. The material style and color didn't change much, but the new tiles clearly spruce up the overall look of the roof. 

Happy Friday, Architects!





History in the Making

Most historic project makeovers you read about focus on structures that are hundreds of years old. But in Johnson City, New York, the Sacred Heart Ukrainian Catholic Church is just 37 years old, yet it promises to be written up in future history books.

That's because the traditional Ukrainian design of the church structure includes three massive domes. Each one is 80-feet tall --- and each one is covered in our single-width Valoré composite shake roofing material from DaVinci Roofscapes.


Church founders selected the Tuscano blend of light, medium light, medium and dark autumn colors to top their unique church structure. The shake alternative roofing product was selected after the original cedar shake roof deteriorated.

"We're both amazed and pleased that these man-made roofing tiles could have such a positive and beautiful impact on our facility," says Rev. Teodor B. Czabala, Jr. "The new polymer shakes look almost identical to the older wooden ones, but these will last so much longer."

Valoré synthetic shake roofing tiles embrace the art and science of roofing and offer exceptional aesthetics and performance without destroying a budget. The synthetic cedar shake tiles resemble the hand-split shake tiles found on upscale residences throughout the world, but require none of the maintenance.

Available in 9-inch tile widths with a deep 5/8" profile shadow line, Valoré lightweight roofing tiles are Class 4 impact-rated, rated Class A for fire resistance and won't support the growth of fungus or algae. This 50 year roof offers exceptional value for any residential or commercial project. And that's a lesson for the history books!

For information on synthetic roofing material used on other churches, visit Churches Thankful for Roofs Overhead.


DaVinci Dog Park Solution

The dog days of summer are here ... but in Lancaster, Pennsylvania the resident hounds don't seem to mind the heat. That's because they're enjoying summer fun in their new $500,000 Dream Dog Park made possible by Beneful® dog food.

After Angela Baumann submitted the winning entry in the 3rd Annual Beneful Dream Dog Park contest, contractor Jason Cameron with Desperate Landscapes television show on DIY Network came in to turn dreams into reality. One of Cameron's first calls was to DaVinci Roofscapes --- to request Bellaforté Shake roofing tiles in the Tuscano color blend for the new pavilion roof at the dog park.

The pavilion serves as an entryway to the public dog park that includes amusement park-themed elements such as a 40-foot-long roller coaster bridge and custom-designed splash pads for dogs with fun spray nozzles. There's also an expansive deck for relaxing, a tennis ball tree and dog-inspired tunnels.

Cameron requested the DaVinci composite shake roof because he wanted a worry-free synthetic cedar shake roof that would blend in with the natural park environment but wouldn't need much maintenance. After all, who wants to repair a roof when you could be having a howling good time with your four-legged best buddy?


Shake it Off ...

If you're looking to replace a cedar shake roof and think you need to stick with real wooden shake shingles, we have some advice for you --- shake it off!

Explore the option of composite shake products from DaVinci Roofscapes and you'll never go back to curling, rotting and insect-infected real cedar roof shingles again. Even more importantly, you'll never worry about fire spread on your roof again since DaVinci synthetic shake shingles have been tested and achieved a Class A rating for fire retardance.

This testing means that the roof will withstand extended fire exposure. With a roof bearing a Class A rating, homeowners know that their roofs will resist the spread of fire and help protect the roof deck while not producing flying firebrands and embers.


“We use independent, third parties to test our composite roofing materials to assure they meet or exceed Class A ratings so that homeowners have the peace-of-mind of knowing their homes will be secure,” says Ray Rosewall, president and CEO of DaVinci Roofscapes. “Our shake alternative roofing tiles have also achieved the highest rating for straight line wind testing at 110 mph, Miami Dade Florida wind certification, and a Class 4 rating for impact resistance. This means the roofing tiles can resist wildfires along with the falling and flying debris during wildfires.

“No matter where you live, having a DaVinci Roofscapes cedar shake alternative roof overhead means you have gone the extra mile to increase the odds that your home, personal belongings and family treasures will be there when wildfires, hail and severe weather have passed.”

For more information on DaVinci polymer roofing, see Natural, Synthetic and DaVinci Shakes – A Comparison.                           


From the Architect's Corner - Come See Us at the National AIA Conference/Expo in June!

Summer is just around the corner, which means the 2014 National American Institute of Architects Conference and Expo is in just a few weeks! If you plan on attending this year's conference, located in Chicago, stop by our booth (# 3545) to learn more about our polymer roof tiles and see what is new from DaVinci Roofscapes! We hope to see you June 26 - 28. 

Interested in reading about our most asked questions from last year's show? Click here to read how things went in Denver. 


Homeowner Saves $1,000 on Insurance with New DaVinci Roofscapes Valore Roof

The snow was barely off the ground in late March when Kansas City had its first hail storm of the year. Fortunately for David and Libby Shinn, their new Valoré Shake roof was ready for the challenge.

"This was the largest irregular hail I've seen locally," said David Shinn, a Kansas City, Mo. homeowner. "It was jagged and the size of a quarter, which would have damaged my previous roof.

Valore Shake

"My expectations for our new DaVinci Roofscapes composite shake roof are very high, so I was extremely pleased when our roofer came out after the storm, inspected our roof and reported we had no damage at all."

This is the second roof the Shinns have had installed on their two-story home since it was built in 1975. The first natural cedar shingle roof had to be replaced due to hail damage, and the second cedar roof drew the uninvited attention of raccoons, silverfish and squirrels.

"I did a great deal of research on this shake alternative roof before I purchased it," says Shinn. "Friends recommended DaVinci so I looked at homes where it was installed and liked what I saw. Then I decided that at my age I didn't want to have to worry about roof problems ever again and it was time to select a shake roof alternative product. All of that combined led me to purchase the Valoré Shake roof, which has turned out to be a very smart choice."


As a bonus to his decision to invest in an impact-resistant roof, Shinn reports that his annual homeowner insurance premiums from Farmers Insurance Exchange have dropped by more than $1,000. Plus, his roof no longer hosts the unwanted visits of neighborhood animals!

Hail woes in your area? Check out Grapefruit Sized Hail?! Again?! and Hail Bounces Off DaVinci Synthetic Roofs.


From the Architect's Corner - Online Continuing Education

Have you ever wondered what a color expert would tell you if you asked the question, "What order should I go in when selecting exterior colors for my home?"

According to Kate Smith, DaVinci Roofscapes' color expert, the correct order is roof, siding, windows, front door, trim then garage door. Unless the home is brick or stone, the largest fixed feature is probably the roof, so you will want to start there.

Interested in learning more? Are you a professional in need of a continuing education credit? Jump over to AEC Daily's website to take our new course, The FRESH Approach to Choosing Exterior Colors. It is free and available online 24/7.


Happy Friday, Architects! 


Featured Project - Oklahoma City, OK

As Oklahoma residents gear up for tumultuous spring weather, these homeowners are ready with their Class 4 Impact Rated, 110 mph wind certified, Bellaforté Shake roof in Espresso blend. This roof was installed by DaVinci Masterpiece Contractor Program Member Jenco Roofing out of Oklahoma City. We all know what a high wind rating can mean, but what does a Class 4 Impact Rating mean? Being rated Class 4 is the highest impact rating that a roofing material can receive. This means that the material has passed a test where a two inch steel ball weighing 1.2 lbs is dropped from 20 feet onto an installation. The test is then repeated again and the impacts must be within a 1/4" of each other, after which the tiles can't crack or break. Interested in seeing a Class 4 Impact Test? Click here!

DaVinci Masterpiece Contractor Program Member
Jenco Roofing and Custom Metals
Oklahoma City, OK