From the Architect's Corner - Tornado Season

Back in 2008 something pretty scary happened in a residential neighborhood in Manhattan, Kansas. An F4 tornado touched down and left behind a lot of damage. Trees were uprooted, debris was everywhere, there was damage to property. You get the picture. So when Jeff Lord and Karen Hudson emerged from the basement of their home to find a tree on their house, they were expecting to find significant damage. They called the insurance company and had somebody out to have the tree removed. Now, if you have been through something like this then you know this is where things can go sideways as you start to have visions of months of damage repair, and a revolving door of bids and different contractors to fix different areas of your home. What they found surprised everyone. Despite having a tree crash onto their roof, and neighbors on surrounding sides all suffering significant damage, they had no damage to their DaVinci Roofscapes composite slate roof. 

We recognize a story like this may not be the norm when you are dealing with a weather event like that, but the take away here is with your residential clients aesthetics will get your foot in the door, but it won't always be the number one factor in making a decision on what roofing material they end up choosing as safety and performance need to also weigh in. Specifying a material that is Class A Fire Rated, Class 4 Impact Rated and wind certified to 110 mph, in addition to the fact it looks like real slate and cedar shake, will end up satisfying this goal, "I want a roof that looks beautiful and will protect my home at the highest level possible". 



Happy Friday, Architects!


Green Roofing Options for St. Patrick's Day!

St. Patrick's Day traditionally boasts all things green. And, at DaVinci Roofscapes we want to celebrate this special day by talking about our green roofs!

We offer four standard colors of polymer roofing products, including Light Green, Medium Green, Dark Green, Green Stone. But, more importantly, we're in the business of providing homeowners with green roofing options.

Sustainable roofing products like our composite shake and imitation slate roofing tiles are environmentally friendly, can be recycled and have a lifetime limited warranty, which helps you save green in your wallet. (see New DaVinci Roof = Cash in Your Wallet)

Many homeowners also find that their homeowner's insurance premiums are reduced when they invest in synthetic slate roofing or composite shake. That's because the Class A Fire Rating of our luxury roof tiles makes it a smart investment.

Here are some more green facts about DaVinci lightweight roofing materials:

- Selecting synthetic DaVinci Shake roof tiles over real cedar shake roofing saves trees.

- When you choose DaVinci Slate roof tiles over natural slate, you're making a smaller carbon footprint on the environment.

- DaVinci eco friendly roof tiles contribute less to landfills and use less of the earth's resources than asphalt roof shingles because they can be recycled.

When it comes to the environment, every little step helps. See Return Those DaVinci Scraps! and Happy Earth Day from DaVinci Roofscapes!


From the Architect's Corner - Free Online Learning!

Have you ever wondered what a color expert would tell you if you asked the question, "What order should I go in when selecting exterior colors for my home?"

According to Kate Smith, DaVinci Roofscapes' color expert, the correct order is roof, siding, windows, front door, trim then garage door. Unless the home is brick or stone, the largest fixed feature is probably the roof, so you will want to start there. 

Interested in learning more? Are you a professional in need of a continuing education credit? Jump over to AEC Daily's website to take our course, The FRESH Approach to Choosing Exterior Colors. It is free and available online 24/7.


Happy Friday, Architects! 


Roofing ROI

It’s no secret that home upgrades cost time and money. But certain projects can actually save you money in key areas and improve the resale value of your home, while making it more beautiful and livable now.

Fake Shake RoofThe roof is an integral part of a house’s curb appeal. It’s also a vital protective layer between the elements and your family. Polymer roofing from DaVinci Roofscapes has the advantage of being impact-, fire- and weather-resistant, as well as beautiful.

A new roof can pay off, according to “Remodeling" magazine, which cites a 71.6 percent recoup of costs in their 2015 Cost vs. Value study.

Here's some great advice: skip over bargain-basement priced roofs, even if you’re on a budget. What’s important is finding a luxury roof that will be virtually maintenance free for years to come. You may pay more out of pocket now, but you’ll save big on repairs, inspection and maintenance in the long run. (See A DaVinci Slate Tile Roof - An Investment In Your Home's Aesthetic And Re-Sale Value!)

Manmade imitation slate and simulated shake roofing offer the authentic look of natural materials but are more resistant to chipping, flaking and splintering over time. And, with the 50 standard colors available from DaVinci, you can focus on your home’s 'top down' curb appeal to create a cohesive exterior.

Looking for another way to save? Ask your insurance company about any discounts that may be available each year to you on homeowner's insurance because you're investing in synthetic roofing material!


Tune in to DaVinci Roofscapes on the Radio!

DaVinci Roofscapes is going "on the air" in 2015 with home improvement experts from both The Money Pit and Today's Homeowner with Danny Lipford radio shows!

The Money PitFrom coast-to-coast on hundreds of radio stations across America, these two powerhouse radio shows bring consumers weekly updated home improvement news and insights. And, starting in March you'll be hearing more about DaVinci polymer roofing on these two exciting programs.

Need the scoop on these radio shows? The Money Pit is a nationally syndicated, call-in radio show that helps listeners with their home repair and improvement problems. Co-hosts Tom Kraeutler and Leslie Segrete bring their expertise to the show that is carried on more than 300 radio affiliates, along with on Sirius XM satellite radio.

You may have seen Tom during one of his home improvement guest appearances on CNN, MSNBC, The History Channel or HGTV/DIY Network. Leslie, a carpenter, decorator and designer, brings her television experiences from "Hotel Impossible," "$100 Makeover" and "The Ugliest House on the Block" to the show. Together they've co-authored My Home, My Money Pit: Your Guide to Every Home Improvement Adventure.

From deep in the South, Today's Homeowner with Danny Lipford features national home improvement television experts Danny Lipford and Allen Lyle on their own nationally syndicated weekly radio show. Together they interview special guests, answer caller questions and trade tips on the world of home improvement.

You may have seen their Emmy-nominated television show, which is now in its 17th season on more than 200 stations nationwide. From this successful show was born their radio program in 2009, which is quickly becoming a "must hear" show for enthusiasts of home improvement on 100+ radio stations across the country.

Danny has been a home improvement guru for the CBS Early Show and The Weather Channel for years ... and Allen is a skilled handyman with decades of experience, including testing out DaVinci composite roofing for one of their shows a few years back! (Click HERE to see the fun video!)

Stay tuned for more details of these exciting partnerships as 2015 progresses ... and tune in to both The Money Pit and Today's Homeowner with Danny Lipford for great home improvement tips each week!


Do Extreme Freeze-Thaw Cycles Affect DaVinci Roof Tiles?

In some parts of the country roofing materials experience very harsh weather with extreme temperature change. The high country in the Rockies or Sierras is very indicative of this. In these mountain areas daily temperature swings of 30 to 40 degrees are common and 50 degrees or more are not unheard of. The ambient temperature can be 75 degrees wPolymer Roofith a roof temperature of 120 degrees or more during the day and then the temperature can fall considerably below freezing overnight. This change in temperature, especially if moisture is added to the mix, can be very troublesome. If a roof covering absorbs moisture and goes through-freeze thaw cycles there can be  damage that results in crazing, cracking, splitting, etc. Over time these freeze-thaw cycles can destroy a roofing product.

At DaVinci Roofscapes we have designed our tiles to be impervious to freeze-thaw. DaVinci tiles don’t absorb water so there are no issues with the tremendous force of freezing water. In addition, DaVinci tiles are very thermally stable, in fact the coefficient of thermal expansion is 10-3in/in °F. What this means is that the DaVinci 12” slate tiles expands 1/12” with a 100 degree temperature swing. Because of this you don’t get the buckling or movement that puts strain on fasteners as some products do.

DaVinci Roofscapes is a very popular roofing product for the resort areas of the Rockies and Sierras for a reason; it works. Well, also because it looks great!


From the Architect's Corner - Before and After

In marketing we often use phrases like, "Give your home a total makeover!" and things along those lines. We aren't alone, you often hear this phrase from other exterior product manufacturers (even those that manufacture smaller items). The truth is for most of us our roof is the largest fixed feature on our home. So when it is replaced, it truly does makeover the entire exterior. The below project photos show a roof where the homeowners took off an old wood shake roof and replaced it with a polymer, luxury roof tile. See for yourself how this multi-width slate roof, in Slate Gray, transformed the look of this home.

   Faux Slate
    The old, stained shakes                                                The new, Multi-WidthSlate tile roof


Happy Friday, Architects! 


DaVinci Roofscapes Goes to Court

Look up at the historic Carroll County Courthouse in Carrollton, Ohio and you think you're seeing natural slate roof tiles on the rooftop. But, it's not.

Fake Slate RoofIn 2014 a re-roofing project was completed by Architectural Roofing Contractors, Inc. on the 1885 courthouse that now boasts Bellaforté Slate roofing in the European-VariBlend color blend.

"The DaVinci Roofscapes product was one of three presented to us along with slate and metal," says Ed Eick, building maintenance supervisor for Carroll County. "I found the DaVinci product to be very affordable to us along with being cost effecting in long-term maintenance."

The European VariBlend colors of Light Gray, Medium Gray, Dark Gray and Dark Purple was chosen because the color blend reminded Eick of the natural slate roofing materials already on the roof. This similarity helped the county retain its designation as a U.S. National Register of Historic Places site.

"I found it to be very appealing that the DaVinci product is 100 percent recyclable," says Eick. "Knowing that there are county offices that urge recycling, that in itself made sense that the county courthouse should be a good example of county officials looking out for the environment."

The results gained a big thumbs-up from Eick and the county commissioners. "Architectural Roofing Contractors did an excellent job and I made sure their company knew it," says Eick. "The roofers on the job said the product was nice to work with and easily installed. We have a roof and gutter system that will last us for years to come, hassle-free."

Carroll County isn't the only community to rely on composite roofing from DaVinci. See Downtown Vail A “City of DaVinci Roofs”


Red, Red Roof

There's something about a red roof. It jumps out at you. It makes a statement. And, it sets your project apart.

Red Slate RoofJust ask Victoria Jackson, president of Classic Restorations in Stamford, Connecticut. Her company installed terracotta red DaVinci Roofscapes composite slate roofing on the Villa Maria Guadalupe Retreat. (see Terracotta-Hued Roof Added to Villa Maria Guadalupe Retreat in Connecticut)

"We had the DaVinci team create a custom color that involved 33 percent each of dark and medium terracotta with light clay colors to capture just the right blend to complement the retreat,” says Jackson. “We recommended the DaVinci slate tiles based on our past successful work with this company. We believe DaVinci is the best synthetic slate product in the marketplace and we’ve installed the roofing tiles on several homes in our area.”



Custom Color Polymer SlateHomeowners Carol and Ray Knoff understand the "lure of red." When it came time to replace the roof on their 111-year-old Queen Anne style home, they decided to replicate a red to gray roof coloring they had previously seen on a historic home with synthetic slate roofing. (see Vintage Home Gets Custom-Color Roof)

 “All of our investigative work brought us to DaVinci Roofscapes," says Carol Knoff. "The DaVinci team was as excited as we were about the challenge of custom creating the color for our roof. They worked with us to develop a color combination of Midnight Gray and Cottage Red that really ‘pops’ and gives a positive first impression of our home while helping define the roof lines and architectural style.”


Topping off the 1904 St. Paul's Cathedral and Parish House in Oklahoma also had this installation team seeing red.

"Our research brought us to DaVinci, and we're very pleased with the results," says Mike Murphy, a member of St. Paul's Church and a director at the Oklahoma City Community Foundation. " The primary reasons we selected the DaVinci Multi-Width Slate product were the low-maintenance factor coupled with the roof's impact- and fire-resistancy features. The warranty from the manufacturer and the ability to get the roofing tile in the fire brick red color we wanted really sold us on the product.

"The new roofs have been up since early in 2014 and the bright, attractive red color now serves to highlight our location in the community."


Homeowner Celebrates Fire-Resistant Bellaforté Roof

Some homeowners get so excited about their new DaVinci Roofscapes designer roof that they include pictures of their homes on Facebook. Others feature their home's new luxury roof on their holiday greeting cards. And then there's Dan Baer ... who threw a roof party to celebrate his new simulated slate roofing product.

“We hosted a party on our balcony to celebrate our new roof,” says Baer, a homeowner in Yorba Linda, Calif. “I wanted everyone to reach out, touch this roof and see why we’re so excited.

"The DaVinci slate looks like authentic slate but it’s completely man-made. I’m thrilled with the quality of the product, the custom color we selected and the fire-resistancy of this polymer roof.”
Baer had good reason to celebrate when his DaVinci roof was installed in 2011. Just a few years earlier he and his family watched from their back porch as raging wildfire flames came within a half mile of their home.
“More than fifty homes burned in our area during the one fire,” says Baer. “If the winds had been stronger, our home would have been included. Our old shake roof was a tinderbox waiting to ignite. Our new Bellaforté polymer tiles are rated Class A for fire retardance, which gives us tremendous peace-of-mind.”


Class A Fire Rated

Both strong and beautiful, the Bellaforté roofing tiles installed on the home are made of a custom blend designed by Baer and his wife, Cynthia. “I selected colors to complement our overall home,” says Baer. “Our custom blend is a mix of light brown, medium brown, medium tan and dark amber. DaVinci used its VariBlend technology to create a continuous variation from tile to tile, which resulted in a beautiful, natural blend.”


Falling in Love with DaVinci Roofscapes

February is traditionally associated with the month of love. As soon as stores remove their Christmas decorations, hearts and cupid's arrows are decked throughout the aisles.

While we associate Valentine's Day with chocolates and flowers, is it possible to fall in love with your designer roof? According to many homeowners, the answer is YES! Here's what several satisfied homeowners shared with us recently about their new polymer roofing from DaVinci Roofscapes:

"I didn't realize how different a home can look based upon roof selection. The DaVinci roof totally enhanced our home in every way. Aesthetically, it anchors the house. The color, the weight and thickness of the tiles and the materials looks very substantial."

                                    Kerry Nelson - Oklahoma homeowner

"We felt that this faux-slate roof would be a huge improvement in our area over the old asphalt shingle roof. This roof truly replicates natural slate, and it definitely lends an air of authenticity to a somewhat contemporary home design."

                                    Rob Fanjoy - Maine homeowner

"This new roof, with the patina green on the copper gutters, complements the original historic look of the home and helps us more appropriately 'fit' in our historic neighborhood. The roofing tiles never look like plastic. Right from the start they looked very natural with their understated slate gray color."

                                    Kathy Telecky - Texas homeowner

“There’s not a week that goes by when someone passing by doesn’t remark on our ‘real slate’ roof. I enjoy explaining about the benefits of our polymer roof and have no worries now about future storms in our area. This roof can handle it.”

                                    Michael Klappa - Kansas homewoner

“We still have roofers and contractors come by to show our roof to their potential customers. Both my wife Anita and I love the look of the roof and couldn’t be more satisfied with DaVinci Roofscapes.”

                                    Chuck Musgrave - Oklahoma homeowner


And the Award Goes to ...

It's awards season. Every time you turn on the television there's a different awards program to watch. Up next .. the Oscars on February 22nd.

Which movie will run away with the most awards --- American Sniper, Birdman, Boyhood? Or will it be Selma, Imitation Games, Theory of Everything or one of the other nominees?

polymer roofAt DaVinci Roofscapes, we're rooting for The Grand Budapest Hotel. Why? Because we like DaVinci Slate for the hotel roof, of course!

We're actually lobbying to have a "Best Roofing" category added to all the awards competitions for next year. Just think about it ... Birdman almost flies off a roof, the American Sniper was situated on a roof in several scenes and the old-style roofs in Selma are showcased throughout the movie.

What would the criteria be for winning the "Best Roofing" award? How about beauty, durability and worry-free maintenance for the life of the roof? And, don't forget impact, fire and high wind resistance. Then add in unlimited color options ... including 50 shades of standard colors and the ability to create your own custom color or blend.

And, of course you need to have a proven track record to win an award. For DaVinci, that includes composite roofing on thousands of homes across America along with inspiring roofs that can be found on hotels, restaurants, country clubs, churches and even university buildings.

We think it's pretty obvious. When the envelope is opened in the "Best Roofing" category, the Oscar goes to .... DaVinci Roofscapes.



Cupid's Arrows Bounce Off DaVinci Roofs

2015 hasn't been a good year for Cupid. Strong winter winds have caused many misfires of his arrows, causing him to miss his target of would-be lovers. Fortunately for Cupid, some of his mis-fired arrows are hitting DaVinci Roofscapes roofing tiles ... and they're bouncing right off the durable polymer slate and shake roofing tiles, so the arrows can be used again!

"It's embarrassing to have this many arrows go astray," says the Chubby Cheri. "Those gusty winds are making my arrows go crazy. I'm just lucky when the arrows hit a DaVinci roof because they bounce off. I've heard that these roofs resist hail, severe weather and fire, but I didn't know they'd also resist my arrows!"

Developed with a state-of-the-art polymer chemistry, DaVinci polymer roofing tiles resist impact, high winds and fire. DaVinci composite tiles are manufactured from a proprietary engineered polymer that includes multiple virgin resins, organic fire retardant, state-of-the-art color and UV stabilizers and inorganic pigments that are safe for the environment.

DaVinci roofs have earned a Class 4 rating for impact resistance along with the Miami Dade County Acceptance (High Velocity Hurricane Winds) and the Texas Department of Insurance, showing that the roofing tiles can withstand hurricane-force winds. In addition, DaVinci slate and shake roofing tiles are rated Class A for fire retardance and have achieved the highest rating for straight line wind testing at 110 mph.

"These roofs are very impressive," says Cupid. "They're not penetrated by my arrows. It's taken thousands of years, but I think I can truly say this is the first time that Cupid is in love ... and it's with a roofing tile!"


The Power of Gray

Polymer Slate RoofFrom steely gray ties on men to naturally graying hair on women, "going gray" is the newest way for people to express themselves. Identified as a "commanding color" that signifies stability, elegance and dependability, gray is the new power color for 2015.

At DaVinci Roofscapes, 14 shades of gray are offered as options for the company's imitation slate and synthetic shake roofing tiles. The company's newest color, Smokey Gray, is the darkest shade of gray available from the company and reflects a deep, rich blackish gray reminiscent of real slate. The dark charcoal color gray can be combined with softer gray tones on a roof, such as Light Weathered Gray, Medium Light Chesapeake or Slate Gray, to create unique roofing profiles.

 “When you look at a home’s exterior it’s completely acceptable to ‘go gray gracefully’ with different shades of natural stone, flint and granite on the roof,” says color trends forecaster Kate Smith with Sensational Color. “A gray fake slate or composite shake roof offers exceptional versatility to the home exterior because the different grays in the roofing tiles complement almost any color siding or exterior accents.

“A gray luxury roof has a stately, refined look without being dull. And, a blend of grays is a wise choice that will live up well over the years and allow a homeowner to change out the colors of their siding, trim or main entry door. The universality of a multi-hued gray composite slate roof means it will look just as regal in 50 years as it does the day it’s installed.”


DaVinci offers 50 different standard roofing colors, including 14 shades of gray: Smokey Gray, Slate Gray, Medium Gray, Light Gray, Dark Gray, Light Weathered Gray, Medium Weathered Gray, Medium Light Weathered Gray, Medium Dark Weathered Gray, Dark Weathered Gray, Light Chesapeake, Medium Light Chesapeake, Medium Chesapeake and Dark Chesapeake.

Visit the free DaVinci Color Design Program tool to create your own custom color blend using DaVinci’s 50 standard colors.

Can't get enough of DaVinci color options for our synthetic roofing material?  See Colorful DaVinci Roofs Help Businesses Stand Out and No Blender Needed.


Serious Synthetic Slate Lovers

Want to know some of the best aspects of synthetic slate roof shingles? Then you need to listen to experienced roofers who install DaVinci Roofscapes composite slate roofs.

"We install several DaVinci roofs each year on residential and commercial projects," says Joe Whitmore, vice president of operations for Detail Slate and Tile. "The LeConte Center was the largest project we've had the opportunity to install polymer roofing material and it went very smoothly. The result is a roof that blends in with its natural setting, is very durable, requires virtually no maintenance and will last for decades to come."


The roof Whitmore refers to covers 232,000-square feet of meeting and exhibit space at the multi-purpose LeConte Center in Pigeon Forge, Tennessee. 965 squares of simulated slate roofing tiles from DaVinci in a blend of light and dark green tiles complement the facility's Smoky Mountain setting.

Halfway across the country, in Oklahoma City, Jeff McRay is also a fan of synthetic slate roof tiles.

"When it comes to 'painting the house canvas' we try to connect all the roofing elements to provide homeowners with a home exterior that works together beautifully," says McRay, president of McRay Roofing & Exteriors LLC. "The bottom line is that I tell people I've seen the product of the future in the DaVinci polymer roofing. This product offers a combination of authenticity, beauty and durability that's unmatched in the marketplace."


A DaVinci Masterpiece Contractor program member for the past four years, McRay Roofing & Exteriors has installed 25 DaVinci roofs for new construction and replacement roofing projects, with ten additional installations planned in the near future. "This is a lightweight, classy tile that's easy to install and gives peace-of-mind to homeowners," says McRay. "These best-in-class tiles have a Class 4 impact rating, so they can handle almost any kind of tough weather Mother Nature has to offer us here in Oklahoma!"

For more details on these projects, see SRA Architects Specify DaVinci Polymer Roof for New LeConte Center at Pigeon Forge and  Featured Project of the Year - McRay Roofing.


DaVinci Roofscapes Showcases New Products at IRE

Mardi Gras will be in full swing when roofers from across the nation arrive in New Orleans for the 2015 International Roofing Expo on February 24-26.

While street parties, parades and beignets may be a lure to get attendees to New Orleans, the real excitement will be happening inside the Morial Convention Center. And, booth #1357 will be a focal point of celebrating as DaVinci Roofscapes introduces its new Single-Width Slate 12-inch tile profile and new Smokey Gray color tile.

The new slate roof tiles from DaVinci boast a more authentic quarried look that accurately replicates genuine slate. Edges of the composite slate tiles have a more quarried look to them and deeper impressions in the tiles make them appear thicker, even though they're the same weight as the previous tiles. These stand-out refinements of the slate alternative tiles will also be seen this year on Multi-Width Slate and Bellaforté Slate tile profiles.

The other highlight of the DaVinci booth will be the showcase of 50 Shades of DaVinci --- with the company's newest color, Smokey Gray, launching.

The deep, rich blackish gray of Smokey Gray captures the look of real slate and reminds some people of a dark, stormy night or of charcoal. The distinct Smokey Gray color is now available as a standard color option in the DaVinci Multi-Width and Single-Width Slate simulated slate roofing product lines, along with the Bellaforté Slate line.

Can't wait for IRE? Then see our DaVinci Roofscapes to Launch New Profile at 2015 International Builders' Show story!


BREAKING NEWS: DaVinci Roofscapes Introduces 50th Color!

Make sure your 2015 plans include introducing yourself to DaVinci Roofscapes' 50th color --- Smokey Gray.

Already the leader in color options in the polymer roofing industry, DaVinci enhances its position by introducing the company's newest color, Smokey Gray.

"This deep, rich blackish gray is reminiscent of real slate," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "The color reminds some people of a dark, stormy night or of charcoal. The distinct Smokey Gray color will be available as a standard color option in the DaVinci Multi-Width and Single-Width Slate product lines, along with the Bellaforté Slate line."

Smokey Gray will be the 50th color offered by DaVinci in their luxury roof offerings, and the darkest gray available from the company. Slate Gray, Medium Gray, Light Gray, Light Weathered Gray, Medium Weathered Gray, Medium Light Weathered Gray, Medium Dark Weathered Gray and Dark Weathered Gray are also available from DaVinci.

"Subtle tone differences are so important in roof color offerings," says Rosewall. "While we have an industry-leading reputation for color at DaVinci, we will continue to respond to marketplace requests for new colors. This demand is what brought us to the launch of the dark gray pavement tone of Smokey Gray."

Why is gray so popular? See Don't Hide Your Gray! for tips on lightweight roofing tiles that boast gray.


Simulated Slate Roofing Beats Real Slate

Have a sledge hammer handy? How about a baseball bat? What about a mallet?

If you have any of these items nearby, we invite you to put on your safety goggles and take your best shot at hitting a piece of real slate tile roof. Even if you don't have much power behind your swing, you'll easily be able to demolish the piece of slate into a million little pieces.



Next, try the same thing with DaVinci Roofscapes imitation slate tiles. Whoa! Did you see that hammer or bat almost bounce off the composite slate without even denting it? That's because luxury roofs made from synthetic slate roof shingles are impact-resistant. They're so durable they've received the Class 4 impact rating under the UL 2218 standard and have a limited lifetime warranty.

Now, imagine what pounding hail could do to real slate roofs as opposed to composite slate roofing. (And, see Hailing Your Roof)

We think you get the point. But, just in case you need to see for yourself, visit our DaVinci YouTube site to see our testing video ... and see how manufactured slate tile outperforms natural slate (and many other roofing products!) every time!


DaVinci Roofscapes to Launch New Profile at 2015 International Builders' Show

When the doors open at the 2015 International Builders' Show on January 20, 2015 in Las Vegas, show attendees will have their first chance to view a new simulated slate roofing profile being launched by DaVinci Roofscapes at booth #C2136.

Slate Roof"We've taken our terrific-looking Single-Width Slate 12-inch tiles and made them even better with a more authentic quarried look," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "A significant amount of time and energy has been invested in design improvements to make this slate tile have a thicker, more realistic profile that accurately replicates genuine slate.

"The edges of these composite slate tiles now have a more quarried look to them. Deeper impressions in the tiles make them appear thicker, even though they're the same weight as previous tiles in this product offering. This is just one example of how we're continually refining our products and making improvements that enhance the overall aesthetical appeal of DaVinci polymer roofing products."

The refinement affects all eight different composite slate 12-inch tiles found in DaVinci's blended bundles, including all color and blend options for Single-Width Slate. Make your plans now to see the full array of DaVinci composite roofing products at the International Builders' Show!

Check out DaVinci Slate Profiles for more details on our roof tiles!


DaVinci Roofscapes Heads to Vegas!

The crates have been shipped, the suitcases are packed, and we're on our way to the 2015 International Builders' Show!

Starting January 20th, more than 100,000 building industry professionals will descend on Las Vegas for the 2015 Design & Construction Week containing five different trade shows: the NAHB International Builders’ Show (IBS), the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS), the International Window Coverings Expo, the Las Vegas Market (home décor & furnishings) and The International Surface Event.

DaVinci Roofscapes will play a major role in IBS with our booth C2136 that introduces our new refined slate profile and Smokey Gray color to industry professionals.

"The edges of our Single-Width Slate 12-inch composite slate tiles now have a more quarried look to them," says Ray Rosewall, CEO and president of DaVinci Roofscapes. "Deeper impressions in the tiles make them appear thicker, even though they're the same weight as previous tiles in this product offering. This is just one example of how we're continually refining our products and making improvements that enhance the overall aesthetical appeal of DaVinci polymer roofing products."

The other star of the DaVinci booth will be the new Smokey Gray color available as a standard color option in the DaVinci Multi-Width and Single-Width Slate product lines, along with the Bellaforté Slate line. The new deep, rich blackish gray color is reminiscent of real slate. It's also the 50th color launched by DaVinci to provide homeowners, roofers and builders with unlimited possibilities when it comes time to add a colorful roof to any home or commercial project.

"Subtle tone differences are so important in roof color offerings," says Rosewall. "While we have an industry-leading reputation for color at DaVinci, we will continue to respond to marketplace requests for new colors. This demand is what brought us to the launch of the dark gray pavement tone of Smokey Gray."


See these new designer roof products first-hand and join the fun in Las Vegas from January 20 - 22. Just make sure to pack your most comfortable walking shoes and circle booth C2136 on your exhibit hall map to see the best new composite roofing products in the industry!