No time to take a breather during February for any of the DaVinci Roofscapes team members. Show floor traffic at both the 2014 International Builders’ Show and the 2014 International Roofing Expo — both held in Las Vegas — was strong and steady.
A renewed excitement in the housing market recovery brought more than 75,000 building industry professionals to the largest builders’ show in the world — and at times it felt like many of those people were crammed into the DaVinci booth checking out our polymer roof tiles and luxury roof products. During the three-day event in early February, the hot topics in the DaVinci booth were the eco friendly elements of composite slate and shake roofing tiles along with the color options available in synthetic roofing materials.
“Universally, at both of these major trade shows, industry professionals were impressed with the high-performance aspects of our polymer slate and shake roofing tiles,” says Wendy Bruch, marketing manager for DaVinci Roofscapes. “Show attendees spent time talking about the benefits of our plastic roofing materials and how consumers are specifically asking for roofing products that offer a 50 year roof warranty and peace-of-mind against strong weather conditions.
“We’re being told that homeowners are eager to invest in smart roofing choices and to express the style of their home exterior starting with their roof. Whether selecting a cedar shake alternative or a simulated slate roofing product, roofers report that consumers are becoming quite adept at selecting authentic-looking designer roof alternatives for their homes.”