Roofer Mark Bloyer knows how to be competitive in his southern Kansas marketplace. He targets customers interested in quality — and then provides them with top-quality service and authentic-looking polymer roofing tiles boasting long-term warranties.
“We’ve done numerous re-roofing jobs with slate and shake profile tiles from DaVinci Roofscapes that are backed by a 50-year limited warranty,” says Bloyer, owner of Bloyer Roofing in Winfield, KS. “When we’re bidding on a job, we showcase these DaVinci products because they look great when properly installed, offer an excellent warranty and have a Class 4 impact rating which is very important in our area.
“Part of educating our clients is making sure they understand that this roofing product is a smart investment for their home because it adds value and helps protect the home in severe weather conditions. In particular the shake products are appealing to our customers because they so accurately replicate the look of real cedar shake roofs.”
Bloyer started his business in 1982 and installs about 75 roofs each year. He believes his largest selling advantage in the competitive marketplace is quality. “We take our time to install our roofs with extreme care,” says Bloyer. “And, we make sure to remember that each home has the potential of being a masterpiece when finished. Our dedication to using quality products and accurately installing each project brings us strong referrals each year.”
For the projects Bloyer works on with DaVinci products, he believes the multitude of color options have a positive impact on his clients. “Homeowners are eager to add a color or blend of colors to their roofs to create a unified exterior appearance,” says Bloyer. “We’ve installed several blends including Tahoe, Autumn Blend and Mountain. These different blends allow homeowners to personalize their homes by adding ‘top down’ color to their residences.”